The new “McDonald’s” in Russia showed the logo instead of the letter M

The Russian company that bought out restaurant chain McDonald’s has unveiled its new logo, which will replace the famous yellow M.

McDonald’s, registered in Russia, retained the rights to the US fast-food restaurant chain after it left the Russian market, but with new ownership. Now representatives of the network have registered two logos as trademarks. The first image shows a green circle with an exclamation mark in the center. The dot is drawn in red and the rest is orange. The second version of the logo suggests the return of the letter M, but in a very different style. It consists of two orange stripes and one large red dot. The letter is also depicted in a green circle. At the same time, Russia’s McDonald’s noted that all three colors are likely to become the brand colors of the new brand.

The application for registration of logos as trademarks states that they will be used on printed matter and on many other goods. The list includes paper boxes and cardboard packaging, backpacks and bags, umbrellas, toys and various types of clothing, and so on. Under the trademark, public catering services will be provided, meat, fish and poultry food, as well as various hot and cold drinks will be produced.

According to the press service of the Russian version of McDonald’s, these are variants of possible logos. Apparently the final version hasn’t been chosen yet, so visitors to McDonald’s with a new name on opening day may see a completely different decal.