It seems that Microsoft is planning to compete with the mobile App Store and Google Play Store. According to media reports, the company plans to create an Xbox mobile gaming platform and store. This is the most important factor for buying Activision Blizzard.

The docs talk about “Xbox Store scaling for mobile”. This will allow Microsoft to create a next-generation game store, including mobile games. And Activision Blizzard projects will be there too.
It is believed that the store will initially have: Call of Duty: Mobile by Activision en Candy Crush Saga by King. As for other projects, there is no information yet, but most likely the company will actively attract third-party developers. It is also possible that the company will offer its own payment systems for processing in-app purchases, which will allow it to compete with Apple.
It’s also not yet clear whether Microsoft will merge its new store with the Xbox Cloud, whether it plans to stream games or not.
Note that it was previously revealed about Netflix’s “game” plans. The network showed a new erotic figure of Lucy from Cyberpunk Edgerunners
Source: VG Times