Messy curls, sculpted buns, seashell accents, and flowing ponytails dominated the wedding hair conversations in 2023. International stylist Ivan Subota spoke to socialbites.ca about these looks, highlighting how brides across Canada and the United States are embracing relaxed elegance on their big day.
According to Subota, curls continue to reign as the most sought-after wedding hairstyle, celebrated for their versatility and timeless appeal in North American ceremonies.
“The modern take on this hairstyle favors softer volume and gentler waves. Subtle, light accessories—ideally with a vintage touch—complement the look without stealing the spotlight. The real no-no is pushing for too much volume with tight curls or heavy hairpieces that overwhelm the style,” he explained, noting how restraint can elevate the overall aesthetic for a contemporary bride.
Another favorite he describes is the so-called bunch, a structured yet airy arrangement that feels effortless in real life.
“Don’t fear smooth, sleek strands. The key is not pulling hair too tight. You can build a visually complex silhouette without weighting it down with bundles. If it feels heavy, it loses its light, breezy charm, and most brides won’t wear it comfortably all day,” Subota warned, emphasizing practicality as part of beauty.
For those looking to visually lengthen the neck, the shell style comes into focus. Subota notes the shell haircut, once overlooked, is enjoying a strong comeback in 2023. It suits many face shapes and necklines, is easy to assemble, and can elegantly frame the jawline. The trick is to avoid overly smooth crusts and to moderate hairspray, allowing the natural texture to shine through.
In Subota’s view, the simplest option can also be among the most chic: hair pulled back into a ponytail.
“To keep a bridal tail looking modern, the guiding rule is simple: less is more. Avoid weighing it down with extra elements or heavy accessories. A ribbon in a color that echoes the dress or bouquet often suffices. Don’t position the tail too high, and steer clear of excessive pins, which can read as stiff or artificial,” the stylist advised, underscoring the elegance of restraint.
For couples planning a Canada-to-US wedding journey, versatility matters. Low maintenance yet camera-ready styles frequently win, particularly when paired with soft makeup and a timeless palette. Subota’s recommendations emphasize balance: comfort during vows, ease of wear during dancing, and a look that remains polished without appearing overstyled. The goal is a hairstyle that photographs beautifully in both natural light and evening glow, preserving movement instead of rigidity. This approach aligns with evolving wedding aesthetics across North America, where brides increasingly favor looks that transition seamlessly from ceremony to reception and beyond.
In practical terms, professionals suggest several on-trend tactics: selecting hair products that offer light hold, opting for textures that lift without stickiness, and choosing accessories that echo the day’s color story without dominating the silhouette. The result is a cohesive bridal appearance that feels personal and effortlessly chic, rather than choreographed or heavy. Subota’s guidance remains clear: let personality lead, with structure supporting rather than overpowering it. The emphasis is on a look that is as comfortable to wear as it is striking in photographs, ensuring every moment from vows to first dances feels authentic and radiant.
Earlier reports capturing fashion dialogue around weddings in North America have discussed how personal preferences shape knot-free, airy hairstyles that flatter a variety of hairstyles, textures, and hair lengths. This season’s brightest trend merges practicality with romance, allowing brides to feel like themselves while celebrating with family and friends in diverse settings. When choosing a hairstyle, brides in Canada and the United States are encouraged to consider their necklines, accessories, and daily routines to ensure a balanced, enduring effect that remains stylish long after the first dance.