The social network VKontakte summarized the highlights of 2022, highlighting the key games, films, series, anime, K-pop acts, and influencers that sparked the most discussions across its platform.
The year’s most talked about game among VKontakte users was clearly Genshin Impact. Even though the title arrived two years ago, it continued to generate extensive chatter and sustained interest across the community. This enduring conversation reflects the game’s broad appeal, ongoing updates, and the strong bond between its global fanbase and the platform where fans exchange tips, fan art, and strategies. Many users compared it with other major releases like Elden Ring and God of War: Ragnarok, noting how these titles complemented a diverse gaming landscape in 2022.
In film, Doctor Strange in the Multiverse of Madness stood out as the movie with the strongest discussion, while Batman and Uncharted: Off the Map also drew significant attention. The conversations encompassed plot twists, character arcs, visual effects, and connections to the wider Marvel and cinematic universes, illustrating how movie communities on VKontakte engage with news, trailers, and commentary in real time.
Among anime, Naruto led the chatter, with fans across the platform debating its legacy, recent chapters, and related series. Other popular anime topics included Chainsaw Man and Attack on Titan, reflecting a robust appetite for both long-running franchises and newer, high-energy titles. This range shows VKontakte users’ enthusiasm for varied styles, from shonen staples to modern thrillers, and the way communities form around episodic drops and seasonal releases.
For television series, Masha and the Bear received the highest level of discussion within the VKontakte ecosystem. Viewers engaged in debates about the show’s humor, family appeal, and enduring status, alongside chatter about Rick and Morty and House of the Dragon. This mix demonstrates how audiences on the platform cross between children’s programming and adult-oriented series, highlighting VKontakte as a space where diverse tastes converge.
K-pop dominated in 2022, with BTS taking the title as the most talked about act. Fans also highlighted groups such as BLACKPINK and Stray Kids, sharing updates, music videos, dance covers, and live performances. The cultural conversations illustrate how music communities maintain momentum through frequent content drops, fan-driven events, and cross-posted reactions across the platform.
Influencers also played a major role, with Olga Buzova recognized as the standout personality of the year. The discussions around her activities, collaborations, and media presence reflect the platform’s interest in personalities who shape online trends, as well as broader conversations about influence, authenticity, and audience engagement. Other notable mentions included global figures like Jeon Jungkook and Yegor Creed, underscoring VKontakte users’ cross-market curiosity about entertainment figures beyond regional boundaries.
The year 2022 on VKontakte also highlighted broader trends in gaming and entertainment. Genshin Impact continued to shape conversations through ongoing events, character releases, and the social bonds formed by players who trade tips and strategies. Elden Ring and other major titles fed into the dialogue by providing topics for debate, comparison, and shared experiences across user posts and discussion threads. The platform’s communities showed high engagement with gaming awards discussions as well, emphasizing how awards season fuels conversations about gameplay, narrative depth, and technical achievements. This dynamic is visible in how users anticipate future announcements and speculate on potential recognitions across categories such as Best Mobile Game and Best Supported Game in forthcoming ceremonies. The overall pattern demonstrates VKontakte’s role as a hub where fans connect, compare, and celebrate their favorite media every year. These insights align with broader industry observations that 2022 was a year of strong fan engagement across gaming, cinema, anime, and music, reflecting the continuing convergence of entertainment and social interaction on large digital platforms. The conversations across VKontakte illustrate a vibrant ecosystem where communities not only consume content but actively shape it through commentary, memes, and collaborative enthusiasm. Publishers and creators could learn from these discussions about what resonates with audiences, how to sustain interest over time, and where cross-media interactions create long-term value. The underlying message is clear: communities on VKontakte acted as cultural barometers, signaling what topics matter most and how fans connect around shared experiences. This snapshot captures a year when entertainment and social engagement grew hand in hand, strengthening the bond between creators, celebrities, and fans on a single, dynamic platform.
This overview reflects the kinds of once-weekly conversations that defined 2022 on VKontakte, illustrating how discussions around games, films, series, anime, music, and influencers can illuminate broader audience preferences and cultural moments. The year’s results underscore the platform’s role as a central space where fans track new releases, compare opinions, and celebrate community-driven trends across North America and beyond.