Trend Analysis: How Zhanna Friske’s Song Sparks Self-Confidence Content Across CIS Platforms

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Videos created by bloggers using Zhanna Friske’s song are gaining traction on platforms like TikTok and Instagram, catching the eye of many viewers who discuss the trend.

Influencers extract a segment from the track “Brunettes and Blondes” as a focal point. Across these clips, the common message centers on high self-esteem and self-love.

Bloggers emphasize that all blondes and brunettes strike a confident, unwavering pose because they know exactly who they are engaging with.

The trend is spreading rapidly across Russia and the CIS, with experts predicting it could rival the popularity of the “My Marmalade” phenomenon in time.

Towards the end of 2023, SocialBites.ca highlighted that the Russian artist Katya Lel’s song “My Marmalade” went viral on TikTok, with foreign women wearing fur coats and earflap hats performing a playful “jagu-jagu” dance to the tune. The track soon climbed into the top five on the global Spotify chart, competing alongside new releases from major artists. Despite this rise, the hashtags “Slavic girl” and “Slavic chic” continued to gain momentum across social networks. Even public figures connected to royalty, such as Catherine, Princess of Wales, were noted for adopting fluffy fur hats in public appearances, reminiscent of a beloved character from a classic film.

In a separate moment, Dmitry Shepelev was observed in public with Zhanna Friske and her son, marking a notable public reunion that drew media attention.

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