Fashion house Tom Ford is set to showcase a new womenswear collection for the Spring 2024 season during Milan Fashion Week this September. The preview comes as the brand confirms its leadership transition in the design studio, with the collection reportedly marking the first womenswear line under the newly appointed creative director. The coverage originates from trade outlets in the industry, noting the milestone for the brand and the Italian fashion capital alike.
This marks the first womenswear collection under Peter Hawkings, who stepped into the Creative Director role in April. He carries a long association with Tom Ford, having served as a trusted partner for many years and previously holding the post of senior vice president of menswear. Hawkings will oversee womenswear, menswear, and accessories, taking on the chief designer responsibilities for the fashion segment and the runway presentations.
Hawkings expressed enthusiasm about the appointment, highlighting a commitment to the brand’s legacy of craftsmanship. He noted the inspiration drawn from Italian artistry and acknowledged the significance of presenting the show within Milan, a city renowned for its fashion heritage and high standards of artisanal excellence. The upcoming collection is anticipated to reflect a blend of Tom Ford’s signature modern glamour with a renewed attention to tailoring and luxury materials, as reported in industry discussions ahead of the event.
In addition to Tom Ford’s announcement, Milan Fashion Week is expected to feature other major debuts. Sabato De Sarno, the newly appointed creative director of Gucci, is scheduled to present his first collection for the house during the same week. De Sarno arrived at Gucci following his tenure at Valentino and the succession of Alessandro Michele, illustrating a broader shift in leadership across major luxury houses during the season. Industry insiders view these introductions as a pivotal moment for the luxury fashion calendar, spotlighting new creative directions while preserving the enduring appeal of each brand.
Previously, fashion press coverage indicated that Tom Ford had released a new ensemble ahead of the show, continuing the brand’s practice of synchronizing pre-show previews with live runway presentations. This period remains a focal point for analysts and enthusiasts who follow the interplay between design leadership changes and the brand’s public narrative.