A high profile marketing push unfolds around Sprinter, the vodka soda brand associated with Kylie Jenner. The campaign centers on bold, attention grabbing visuals and experiential moments that blur the line between celebrity influence and consumer sampling. Jenner is seen engaging with drivers and pedestrians alike, showcasing the product in real-world settings as part of a broader strategy to spark conversation and curiosity about Sprinter beverages.
In the promotional images, the entrepreneur is styled in casual streetwear, balancing a relaxed urban vibe with brand messaging. The scenes depict cans in hand and the energy of a spontaneous street promotion, designed to create immediate recognition and drive trial among potential customers. Sprinter offers alcoholic and non-alcoholic variants, giving the brand flexibility to reach different market segments and consumption occasions.
On a notable industry moment, Jenner and Kendall Jenner appeared together at a Las Vegas event that highlighted a collaboration between Kendall’s Drink818 tequila line and Sprinter. The pairing underscored a trend where celebrity owned beverage brands cross over at large scale gatherings, amplifying social reach and positioning each brand within a complementary category of ready-to-drink cocktails.
Earlier in the year, Jenner helped unveil the Sprinter beverage line through a campaign that focused on bold imagery and a provocative aesthetic. The promotional content emphasized the product’s vodka base and a low calorie profile, aiming to appeal to health-conscious consumers who still want a flavored, ready-to-drink option. The push was crafted to generate buzz across social channels and grocery retail channels alike, leveraging Jenner’s wide audience to amplify brand visibility.
During this period, public discussions around Jenner’s relationships and public appearances continued to attract media attention. The broader narrative around the Sprinter brand consistently linked celebrity influence with product experience, encouraging fans and followers to consider Sprinter as a stylish, on-the-go beverage choice for social occasions and casual gatherings. Market observers noted the alignment between Jenner’s personal brand and Sprinter’s positioning as a modern, convenient drink option for adults seeking variety in their beverage selections.
From a marketing strategy perspective, Sprinter’s approach demonstrates how experiential stunts and celebrity endorsements can create memorable moments that translate into consumer interest and trial. The brand emphasizes portability, flavor variety, and the option for both alcoholic and non-alcoholic versions, catering to diverse consumer preferences and regulatory environments across North America. Brand communications remain focused on authenticity, quick storytelling, and shareable moments that resonate with contemporary, urban lifestyles. This alignment helps Sprinter appear not only as a product but as a lifestyle choice that fits into daily routines and social activities.