Sonsoles Ónega signs a symbolic reporter from Sálvame and Aquí hay tomate
Six months into its debut, Yahora Sonsoles has strengthened its position and emerged as a top pick, rivaling the weekday staples like El cazador on La 1 and 25 palabras on Telecinco. The network remains attentive to audience trends and the show’s ability to convert viewers into loyal fans, monitoring shifts that could alter the channel’s daytime lineup.
Antena 3 paused advertising for six months while the show built momentum with a dedicated promotional push featuring Sonsoles Onega. This strategy is designed to minimize viewer disruption and keep momentum with the afternoon audience. After this quiet period, a two-minute promotional spot aired for the first time, signaling a test of audience response and loyalty. The network will need to observe whether this approach sustains viewership or if it affects viewer perception. Viewers can expect continued appearances by Sonsoles and her team as the program advances into the afternoon block.
Antena 3 has paused advertising for six months within the program as part of a tele-promotion featuring Sonsoles Onega. The network hopes to curb audience loss by keeping the show’s presence strong, especially in the late afternoon slot. After half a year on air, a brief two-minute advert appeared for the first time, marking a potential turning point in how the show engages its audience. The impact remains to be seen: will it attract new viewers or reinforce existing loyalties?
Sonsoles Ónega draws continued attention as a high-profile presenter who sparked conversations with her on-air choices and tone. The channel is evaluating how these decisions shape the daytime landscape and whether the audience will respond positively to the evolving format, including ongoing collaborations with her team.
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The media group behind the show has also signaled shifts impacting the program’s future. The host is slated to return to prime time on Antena 3 after a successful special episode of Hablando en plata aired earlier in the year. This move appears to complement rather than replace Yahora Sonsoles, offering a broader daytime-to-primetime footprint for Ónega and her collaborators. The decision suggests a strategic expansion that could influence how the program is positioned in the broader network slate.
In the wake of the debate, the production team continues to assess the cadence of segments, guest involvement, and the balance between current affairs and entertainment. The aim remains clear: preserve the show’s core identity while leveraging Ónega’s experience to broaden appeal across different time slots. The evolving dynamic signals a broader trend in how networks manage cross-slot talent and audience expectations without sacrificing the essence of the program.
As the season advances, viewers and industry observers will watch for how the team navigates on-air moments that spark discussion. The leadership at Antena 3 appears committed to maintaining momentum, ensuring that the daytime program remains a prominent fixture in the channel’s lineup while providing a pathway for Ónega to explore new opportunities in prime time. The balance between continuity and renewal will likely shape the program’s trajectory throughout the year—an ongoing conversation about audience connection, credibility, and the evolving media landscape.