The fashion and beauty worlds are watching a notable leadership evolution at Savage X Fenty, Rihanna’s bold lingerie label. After five years at the helm, the brand’s chief executive officer is stepping down, marking a turning point for the company’s growth trajectory and its ongoing mission to redefine inclusivity in intimate apparel. The decision to transition leadership came with a clear plan for ongoing expansion and closer alignment with the brand’s core promise: empowering every body with pieces that feel confident, comfortable, and uncompromising in style. As the company moves forward, Hillary Super, formerly the chief executive of Anthropologie Group, will assume the top executive role. Rihanna will shift to executive chairman, continuing to influence the brand strategy while also preparing to lead Fenty Beauty as its chief executive. The transition is set to take effect on June 26, 2023, signaling a new era of collaboration between the Savage X Fenty team and its leadership.
Observers note that the leadership change preserves the founders’ identity while inviting fresh governance that can accelerate the brand’s global reach and product innovation. Under Rihanna’s guidance since the label’s inception in 2018, Savage X Fenty built a reputation for trend-forward design, inclusive sizing, and an approach to brand storytelling that resonates across diverse audiences. The shift aims to maintain that momentum by consolidating strategic oversight with a seasoned executive who has steered a large multi-brand retailer through evolving consumer preferences and market shifts. Rihanna will dedicate her influence to scaling Fenty Beauty, a cosmetics line that reflects her broader vision for beauty and self-expression. This dual role underscores a broader strategy to weave fashion and beauty into a cohesive, lifestyle-centered platform. The changes, announced internally and framed as a continuation of the Savage X Fenty journey, emphasize stability and momentum as the brand recalibrates its leadership.
Hillary Super’s track record at Anthropologie Group positions her to guide Savage X Fenty through the next phase of growth. Her leadership is expected to emphasize operational excellence, data-driven decision making, and a continued emphasis on customer-centric experiences. In statements accompanying the leadership shift, executives highlighted the brand’s five-year impact on the industry and its ongoing commitment to connecting with consumers wherever they shop. The message was clear: the team will keep Super in the CEO role while Rihanna’s influence remains deeply embedded in the brand’s long-term strategy. For fans and industry watchers, this transition signals continuity in the brand’s inclusive ethos and willingness to explore new partnerships that align with its mission.
The broader fashion landscape has recently drawn attention to leadership cycles and creative direction across major labels. In related news, rapper Future has been named the temporary creative director of the French house Lanvin, a move that places the musician at the helm of a capsule collection under the Lanvin Lab project. The collaboration is planned to debut in the fall or winter 2023 season, illustrating how musicians and artists continue to surface as creative catalysts in luxury fashion. This parallel development highlights a trend toward flexible leadership appointments and cross-disciplinary collaboration that can infuse fresh energy into established brands while keeping a focus on craft, heritage, and experimentation. The Lanvin project, described as a temporary yet impactful leadership moment, underscores how the industry embraces speed, experimentation, and a renewed sense of identity through limited-edition capsules.
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