Russian politicians typically follow strict dress codes, and the preference for domestic fashion is a notable trend among many leaders. The Moscow-based designer Dzhemal Makhmudov notes that most politicians favor clothing from local brands. He highlights President Vladimir Putin and press secretary Dmitry Peskov as among the most stylish figures in politics today.
“In politics, Vladimir Putin stands out for his understated yet refined style. His suits are simple, restrained, and undeniably polished. Dmitry Peskov consistently presents himself with a neat, stylish, and athletic appearance. If a political figure embraces a comfortable style, it generally translates into a look that feels appropriate and dignified,” the designer observed during a press briefing.
According to Makhmudov, many politicians prefer tailored pieces, and high-end suits often come from exclusive studios. He adds that some representatives in this sphere work with stylists and designers to curate their wardrobes, ensuring every outfit communicates their position and message.
“I also dress Moscow members of parliament; they focus almost exclusively on Russian brands,” the designer said, underscoring a growing emphasis on domestic production in official attire.
From his perspective, prioritizing Russian brands serves more than personal taste. It highlights the needs of domestic manufacturers and acts as a form of publicity for politicians who appear in public wearing locally produced fashion. The visibility of homegrown labels in political life is seen as a statement about national support and economic resilience, especially in a climate where public perception matters as much as policy.
“Even now, while in power, people understand the importance of backing Russian manufacturers,” Makhmudov remarked, framing fashion choices as an expression of national solidarity and practical support for local industry.
Contextually, the landscape of retail in Moscow has shifted significantly over recent years. The share of foreign brands in the city’s shopping centers declined noticeably in the 2022–2023 period, decreasing from about 44 percent to roughly 28 percent. In many cases, the retreat of international labels left vacant space that was promptly filled by domestic brands, reflecting a broader push to promote homegrown fashion and maintain local economic momentum.
In this conversation about style, the sentiment from public figures and designers alike underscores a broader cultural push toward national production. The endorsement of Russian labels by politicians can be interpreted as both a practical retail strategy and a symbolic gesture, reinforcing the link between fashion choices and economic policy in the public eye. The discourse around clothing within political circles often reveals how attire is used to communicate legitimacy, restraint, and a commitment to local industry.
Observers note that the fashion preferences among Moscow elites increasingly align with domestically produced goods, suggesting a durable trend rather than a temporary shift. The emphasis on quality, fit, and a quiet, authoritative aesthetic continues to guide how politicians present themselves in public, media interactions, and official events. This alignment with Russian brands appears to be part of a broader narrative about national strength and self-reliance in times of economic fluctuation and geopolitical tension.