A recent social media snapshot shows Meghan Markle and Prince Harry as the most talked about couple on TikTok, yet the chatter tends to tilt negative. The insights come from a study commissioned by Hootsuite and summarized in Newsweek, highlighting how audiences engage with royal content on the platform.
Industry expert Eileen Kwok, analyzing social trends for Hootsuite, notes that Meghan and Harry attract the largest conversation volume on TikTok, while the sentiment surrounding those conversations skews toward criticism. The discourse often centers on how their relationship compares to the royal pairing of Prince William and Kate Middleton, with viewers showing clear preferences for one couple over the other.
Kwak observes that TikTok comments pathways are crowded with both fans and detractors. In discussions about the royal family, comment sections reveal a spectrum of opinions about manners, style, appearance, and communication style. The lively debates reflect the platform’s culture, where personal narratives about public figures are dissected in real time by a diverse audience.
The 30 day study tracked posts about each couple in roughly equal measure, yet the reach differed markedly. There were more than 5 million views under the hashtag HarryAndMeghan, compared with about 715 thousand views under WilliamAndKate. This disparity illustrates how certain narratives resonate more deeply with viewers and how engagement patterns can shift over a single month on TikTok’s fast-moving feeds.
The royal relationship saga has a long audience tail on social networks. Meghan and Harry, who stepped back from traditional royal duties, continue to command sustained attention, shaping conversations across generations and regions. The platform’s algorithm amplifies stories that provoke strong reactions, and the debate over public expectations versus personal choices remains a central theme for many viewers.
In this environment, audiences in Canada and the United States show a strong appetite for updates that blend royal reporting with personal storytelling. Viewers often seek quick context, recent appearances, and behind-the-scenes glimpses that illuminate how public life overlaps with private moments. The TikTok ecosystem thrives on rapid, digestible formats, and the royal topic provides abundant material for creators who test angles from fashion critique to leadership commentary.
Overall, the findings suggest that while Meghan and Harry generate the greatest number of posts, the sentiment balance leans toward critique rather than praise. The comparison with William and Kate remains a recurring thread in the comments, with many viewers articulating clear loyalties and preferred narratives. As social media users continue to shape public perception through short videos and stitched stories, the royal conversation on TikTok is likely to stay dynamic and opinionated, adapting to new events and appearances as they unfold.
Note: The original study was conducted over a 30 day window on TikTok and documented by Newsweek in reporting sourced from Hootsuite. The numbers reflect engagement and view counts across popular hashtags and reflect audience behavior during that period. This overview summarizes observed trends without endorsing any particular viewpoint about the royals or their personal lives.