Rihanna appears through the lens of Martin Sims in a vibrant portrait of Louis Vuitton’s SS24 men’s collection, a campaign that fans could watch unfold across social platforms as the brand released its video after a series of stills. The visuals place Rihanna at the center of a cityscape story, where the star moves with confidence and a touch of glamour, drawing attention to the collection’s bold silhouettes and luxe textures. The campaign blends fashion storytelling with product focus, and the accompanying video showcases both the energy of the city and the refined, statement pieces that define the season. Martin Sims, the photographer behind the campaign, captures Rihanna in moments that feel both candid and meticulously styled, creating a narrative that resonates with modern luxury fashion audiences.
In Pharrell Williams’ inaugural creative direction for Louis Vuitton, Rihanna headlines the artistically crafted campaign. The brand first rolled out a sequence of photographs featuring the singer, followed by a full-length video that expands on the concept. The imagery depicts Rihanna in vivid fur coats and bright tops, strolling through an urban environment while carrying bags from the new collection. A notable element in the frame is Rihanna’s pregnancy, which she openly embodies as part of the visual storytelling, reinforcing themes of strength, beauty, and progression. The video frames her in motion, balancing high fashion with everyday city life, and highlights how the newest pieces from Louis Vuitton’s line can elevate a modern wardrobe in dynamic, real-world settings.
Meanwhile, recent leadership shifts at Fenty are described in industry conversations, with reports noting a transition in executive roles within the broader brand ecosystem. The text suggests that a current CEO of a personal label may be stepping away from a position tied to a long-standing venture, and that a replacement with connections to major retail leadership could be named. The narrative goes on to indicate that the individual could assume the role of executive chairman while also pursuing a CEO position in another beauty enterprise associated with the brand family. While these details reflect a broader industry context and potential strategic moves, they underscore how intertwined fashion, beauty, and corporate leadership can be in today’s luxury market, and how high-profile collaborations and leadership changes often ripple through multiple facets of a global brand network.