In a recent move within the fashion industry, Christian Dior shifted its brand ambassador lineup by replacing long-time representative Bella Hadid with Israeli model May Tager in a new advertising campaign. This update was reported by First Post, drawing attention to the brand’s evolving strategic partnerships and the public reactions that followed.
The decision to substitute the Palestinian-American model Bella Hadid with Israeli model Mai Tager sparked discussion across fashion circles and on social platforms. The brand did not publicly disclose specific reasons for the change, and the model herself did not issue a statement. Shortly afterward, calls to boycott the Dior brand gained traction online, with supporters and critics weighing in on the move and its implications for the broader fashion industry.
Within the online conversations, some users extended their boycott sentiments to all LVMH brands, signaling a wider consumer response to decisions made by luxury groups regarding representation and partnerships.
In mid-October, the Hadid family reported facing negative attention linked to their support for Palestine amid the conflict between Hamas and Israel. Entrepreneur Mohamed Hadid, his wife Yolanda, and their children Gigi, Bella, and Anwar Hadid described receiving intimidating messages that raised concerns for their safety. Following leaks of family data, relatives were contacted through various channels, including email, social media, and SMS, prompting changes such as phone number updates. Mohamed Hadid indicated an intention to pursue a formal complaint with law enforcement authorities, underscoring the severity of the online harassment.
Earlier, media coverage noted moments when Gigi Hadid and Sophie Turner faced their own public scrutiny after controversial incidents, illustrating how prominent figures in the industry continue to navigate high-profile pressures and debates surrounding reputation and representation.