The Oscars ceremony, slated to take place in Los Angeles on March 13, will feature Fleur de Miraval pink champagne from Brad Pitt’s winery as the official drink of the evening. This choice has been noted widely in media coverage this season.
Each bottle carries a premium price of around $310, and the guest list at the ceremony will have the opportunity to enjoy it again this year as part of the event’s signature beverage program. The winery first introduced rosé champagne in 2020, with collaboration from winemakers from the Perrin and Peters families, a milestone that broadened the portfolio of Miraval wines and placed rosé at the forefront of the brand’s identity.
Brad Pitt himself explained that pink champagne remains a relatively niche offering in the beverage world. The goal was to establish a distinctive, high-quality pink champagne that could stand as a flagship product for the house, focusing efforts on crafting a singular, standout bottle. Pitt described the result as remarkable and expressed pride in what the team achieved, emphasizing the product’s potential to become synonymous with celebratory moments and fine dining alike. [Source attribution: industry briefings]
Historically, the Oscars have featured champagne from well-known maisons, including Piper-Heidsieck, a house with roots dating back to 1785. In 2021, however, the official sponsor role shifted to Fleur de Miraval, signaling a notable turn in the ceremony’s tradition and illustrating the growing influence of celebrity-endorsed labels in prestige beverage programs. The shift also underscores how star-influenced brands are reshaping luxury hospitality experiences around high-profile events. [Contextual analysis: industry press roundup]
In related context, the broader Oscars coverage has recently highlighted two elements: the evolving beverage choices that accompany the ceremony and a broader conversation about how red-carpet aesthetics and event branding are adapting after more than six decades of tradition. This evolving dynamic reflects how sponsors and organizers seek to fuse glamour with consumer interest in premium, story-driven products. [Cultural notes: event coverage]
As the night unfolds, attendees will experience a tasting narrative that moves from the glass to the palate, with Fleur de Miraval positioned as a marker of elegance and modern luxury. The interplay between celebrity influence, winery heritage, and the evolving tastes of a global audience creates a notable case study in how wine and champagne brands align with major entertainment moments. [Attribution: trade commentary]