The prevailing direction in modern aesthetic medicine emphasizes naturalness and individuality. Most plastic surgeons share this view.
Exaggerated, overdone lines of the face and body are not in fashion anymore. Look at recent photos of Kim Kardashian; despite her taste for bold styles, her figure today appears more harmonious than it did eight or nine years ago. Bella Hadid, Scarlett Johansson, and even Pamela Anderson seem to favor natural results, according to Ph.D. Georgy Chemyanov, a plastic surgeon and founder of the Chemyanov Medical Lounge aesthetic medicine clinic, in an interview with socialbites.ca. This sentiment points to a growing weariness with social media influence and a renewed appreciation for natural “otherness” in appearance. Which once-trending technique is losing its appeal?
“Dummy” rhinoplasty
Zoya Evsyukova, a plastic and maxillofacial surgeon at the Klazko clinic, identifies the so-called baby rhinoplasty as a diminishing trend. A Disney princess nose is no longer the goal; a nose that harmonizes with the rest of the face, often with a flatter bridge or a subtle hump, is achieved through careful, precise work by the surgeon.
Tigran Aleksanyan, MD, a rhinoplasty specialist and chief physician at the Art Plastic clinic, notes that the era of chasing a photo template is ending. Today most patients rely on the surgeon’s hands, judgment, and experience to shape the outcome. A true professional shapes the nose to fit the entire face, respecting structure, harmony, and proportions so the result feels natural rather than a showpiece.
Andrey Enin, a plastic surgeon at Atlas multidisciplinary medical center, adds that demand has declined for trends like the extra-thin upturned nose that looked disproportionate to the face. Modern rhinoplasty aims for invisibility in everyday life. Naturalness, balance, grace, and proportion are at the forefront.
“chest balls”
Amjad Al Yousef, a leading plastic surgeon and founder of the DMC Center for Innovative Medicine, identifies augmentation mammoplasty as another trend losing steam. The aim now is harmony and naturalness. Many patients opt for drop-shaped implants that look natural and keep breast volume within one to two sizes of their starting point, ensuring the silhouette remains proportional to the body.
Tigran Aleksanyan confirms that the era of large, Pamela Anderson style implants is fading. The current ideal emphasizes proportional, harmonious shapes with a teardrop, or anatomical, profile. In other words, implants should be unobtrusive and not apparent upon close inspection. Zoya Evsyukova adds that many women now choose smaller implants or consider enhancing their own tissue through natural means, noting that implants that look conspicuous should be avoided.
She speaks frankly about common implant placements, describing underarm “bulbs” as rough and unsightly, a reminder that aesthetics should not sacrifice subtlety or natural feel.
Hips, “Like Kim Kardashian”
Six to seven years ago buttock augmentation was the talk of the town in plastic surgery, recalls Georgy Chemyanov. It was widely covered by the press and featured prominently at conventions, with a drive to achieve the biggest possible backside. Today the mindset has shifted toward a more refined approach that emphasizes how the hips fit the body rather than sheer size.
The focus now is on harmonious shape using liposculpture that combines liposuction and lipofilling to create a fit, athletic appearance rather than hypertrophy. Zoya Evsyukova agrees that the era of an exaggerated rear is over. The idea was, in part, driven by Kim Kardashian’s influence, but achieving a Kim-like bust requires a unique body and a surgeon who respects individual proportions. For most patients, noticeable cellulite or a dramatic silhouette is less desirable than a balanced, mirror-friendly result.
voluminous lips
Lip aesthetics have long celebrated volume, especially with techniques that enlarge the upper lip. Historically, surgeons used incisions under the nose and around the mouth, removed excess skin, and sutured muscles, which could leave visible scars. Today many surgeons favor less invasive injection methods to shape the lips, reducing trauma and scarring.
The trend away from the doll-like, exaggerated pout begins to take hold as natural fullness and precise proportion rise in popularity. Fewer patients pursue oversized, exaggerated lips, and more seek lips that enhance their overall facial harmony. The shift toward a measured, tasteful aesthetic is evident as patients entrust experienced clinicians with subtle, proportionate enhancements. One clinic notes that removal of certain fillers or correction of previously injected material is common as fashions evolve and safer techniques become available.
fox eyes
The so-called fox look has fallen out of favor. While Bella Hadid’s features were once considered the standard of an ideal face, Russian surgeons caution against this trend due to health risks and the unattractive consequences that can follow from overly aggressive procedures. Cutting eyelids and other drastic alterations can leave patients unable to close their eyes comfortably for years, with extensive scarring and costly skin restoration work ahead. Demand for eyes resembling Bella’s has cooled significantly.
Despite lingering wishes for a youthful, attractive appearance, the emphasis now is on individuality. Patients seek to retain their own identity while appearing fresh and natural. Clinicians emphasize that contemporary beauty should be personal and sustainable, with a focus on maintaining facial balance and authenticity. The goal remains clear: a refreshed look that respects natural anatomy and individual charm, rather than chasing a universal, trendy silhouette. A final note from leading practitioners underscores the shift toward a more authentic, subtle, and self-assured appearance as the guiding principle in modern aesthetic medicine. This outlook honors patients’ unique features while delivering harmonious, lasting results.