The Miss Russia 2023 winner, Margarita Golubeva, unveiled her dress for the Miss Universe competition at the press briefing held by TASS. The moment highlighted how the national stage continues to influence the attire chosen for international events and how the contestant represents Russian culture on a global stage.
According to Anastasia Belyak, the General Director of the Miss Russia National Competition, the panel decided to dress Golubeva in a national costume inspired by classic Russian fairy tales. The ensemble features a voluminous white dress paired with a kokoshnik, a nod to centuries of Russian holiday and ceremonial dress. The design is adorned with snow-white lace and semi-precious stones, aiming to evoke a sense of winter wonder and timeless folklore while remaining elegant and stage-ready for an international audience.
Margarita Golubeva, at 22 years old, was born in St. Petersburg and now resides in Moscow. She balances her studies at two prominent institutions, the Russian Customs Academy and the Moscow State Institute of Culture, highlighting the busy, multi-faceted life many pageant contestants lead beyond the spotlight. The path from national competition to the world stage often involves juggling academics, training, and media appearances, all of which Golubeva has managed to combine as she prepares for the global contest.
On November 18, the international Miss Universe 2023 pageant was scheduled to take place in El Salvador. Golubeva was set to participate, bringing her interpretation of Russian heritage to audiences far beyond her home country. This event offers a platform where contestants share their personal stories, regions, and cultural symbols, while competing for the title.
Earlier in October, Golubeva gave an interview to socialbites.ca, discussing her perspective on representing Russia during a high-profile international competition. The interview provided insights into her preparation, mindset, and the values she aims to convey through her public appearance and formal presentations.
In a previous appearance during the Miss Russia 2023 season, Golubeva addressed questions related to her experience on the show Voice, noting that the organization later became subject to scrutiny by authorities who listed it among foreign agents. The comments offer context for how public perception and regulatory considerations can influence the narrative surrounding pageant personalities in multilingual media.
Golubeva’s journey exemplifies how national pride and contemporary entertainment intersect on the world stage. Her chosen costume, a carefully curated blend of fairy-tale symbolism and modern design, underscores the aim of presenting a distinctive cultural identity while meeting the demands of an international competition. Observers and fans alike will be watching how this combination resonates with audiences in El Salvador and across social media, as well as how judges assess the overall presentation, talent, and poise during the Miss Universe pageant.
As the Miss Universe 2023 event approached, anticipation grew over the guest appearances, judges, and the potential for Golubeva to add another milestone to her growing pageant career. Her preparation, public appearances, and the reception of her costume contribute to the broader narrative of how national contestants leverage cultural symbolism to stand out on the world stage.