The debut collection from Pharrell Williams, who has been named Louis Vuitton’s new menswear creative director, is set to premiere on the opening day of Paris Men’s Fashion Week. This marks a milestone for the house as it introduces a fresh vision that fuses streetwear energy with refined tailoring, aiming to redefine luxury menswear for the coming season. The show will be staged on Tuesday, June 20, deviating from the brand’s usual Thursday schedule during Fashion Week, and the program confirms a start time of 20:30 local time.
Paris Men’s Fashion Week this year runs from June 20 to June 25, featuring a total of 43 fashion shows and 38 new collection presentations. This lineup represents a rise from the previous year, which counted 39 shows and 37 presentations, signaling a robust and busy calendar for buyers, editors, and fashion enthusiasts alike. The event is a global stage where designers present new directions, silhouette explorations, and seasonal stories that shape the market over the next year.
Among the highlights, the week will include runway moments from Rick Owens, Givenchy, Dior, Loewe, and Hermès. However, Saint Laurent, one of the industry’s largest and most influential houses, is not on the schedule this season. In addition to the Paris program, the menswear collection from Louis Vuitton will also be presented separately in Berlin on June 12, offering an international platform to showcase the line before the main Paris run.
Céline will also be absent from the Week, a move that refines the current attendance landscape and concentrates attention on the remaining brands that continue to energize the calendar with bold new ideas. The unfolding week promises a mix of couture-level craftsmanship and experimental design, reflecting the evolving tastes of a global audience that values both heritage and innovation.
Earlier campaigns have built anticipation around Louis Vuitton’s new era, with fashion industry observers noting how the maison blends narrative imagery with product design. In related news, Lionel Messi has been featured in a new Louis Vuitton advertising campaign, a testament to the brand’s continued resonance beyond the runway and into popular culture. These images, shot against a backdrop of modern luxury, emphasize the collaboration between sport, style, and high fashion that Louis Vuitton has cultivated over the years.