Lidl is a German supermarket group founded in 1973. It has grown into one of Europe’s largest chains, operating more than 11,000 stores across 32 countries, including Spain, Portugal, France, the United Kingdom, and Italy.
The company emphasizes a broad selection of fresh produce such as fruit, vegetables, meat, and seafood, along with a strong emphasis on private label lines offered at affordable prices. Lidl’s business model centers on value, practicality, and accessibility for everyday shoppers.
Sustainability matters to Lidl. The retailer promotes ecological and organic products, actively works to reduce its carbon footprint, and pursues responsible practices across its operations to support a greener supply chain.
Lidl has the perfect product for this winter: strong and at an unbeatable price
A key differentiator for Lidl is its commitment to technology and efficiency. The company leverages advanced logistics and distribution systems to ensure products reach stores quickly and in peak condition. Digital tools have also enhanced the shopping experience, with options for online ordering and home delivery that add convenience for busy households in North America and Europe alike.
toy jacket by Lidl
Lidl presents a fashion line under the Smara brand, focused on clothing and textiles. Within this line, the brand’s popular stuffed jacket, often called a “toy” jacket, has captured attention from trendsetters for its warmth and value. This versatile piece pairs well with sweatpants and sneakers for a casual look, or with smarter attire for broader style options. Shoppers can count on comfort without sacrificing affordability.
The wide-cut coat features a classic lapel and a practical snap closure. Availability includes sizes from S to L. The Teddy coat is crafted with a soft fabric that imitates lamb’s wool, finished with clean lines and careful detailing around the neck and sleeve hems. Neutral options, such as beige or brown, complement diverse wardrobes.
To extend the life of this jacket, avoid ironing or dry cleaning. It can be machine washed at a maximum of 30ºC and tumble dried on a low setting.
The plush Teddy coat is priced at 25.99 euros and is available for online purchase only, with easy returns and size exchanges where offered.