Lidl is a German supermarket chain founded in 1973 by Dieter Schwarz. Today it stands as one of Europe’s largest retailers, operating more than 11,000 stores across 32 countries, including Spain, Portugal, France, the United Kingdom and Italy.
The company prioritizes a broad selection of fresh foods such as fruit, vegetables, meat, and fish, alongside extensive private label lines offered at affordable prices.
Lidl also places a strong emphasis on environmental stewardship and sustainable practices. It presents ecological and organic options, works to reduce its carbon footprint, and integrates sustainability into its everyday operations.
Lidl’s winter collection combines strength with unbeatable value
Another hallmark of Lidl is its commitment to technology and innovation. The retailer leverages modern logistics and distribution systems to ensure products arrive at stores in optimal condition. It has embraced digital conveniences like online shopping and home delivery to enhance the shopping experience.
Lidl’s clothing line and the toy jacket
Lidl’s brand ecosystem includes Smara, a label dedicated to clothing and textiles. Within this line, a notably popular item among fashion-forward shoppers is the stuffed jacket, often referred to as the toy jacket. This piece offers exceptional warmth for winter days and is priced to attract broad appeal. Its versatility makes it suitable for a casual outfit with sweatpants and sneakers or for more put-together looks for work or evening outings. Shoppers can expect solid value from this option.
The toy jacket features a wide silhouette, a classic lapel collar, and a snap closure. Availability spans sizes from S to L. The Teddy coat’s fabric feels soft and mimics lamb’s wool, delivering a plush touch with refined finishes. It includes a neck opening and sleeve hems with thoughtful details. The padded version offers side pockets and comes in beige or brown.
To extend the life of this jacket, avoid ironing or dry cleaning. It is safe for machine washing at a maximum of 30ºC and should be tumble-dried on a low setting.
The plush coat is priced at 25.99 euros and is available exclusively through Lidl’s online platform.