Lady Gaga has released a beauty video that walks viewers through her own makeup routine, offering a behind the scenes look into how she creates her signature look. The clip appears on Sephora’s YouTube channel, where the Haus Laboratories brand promotes its line of beauty products co-created with the singer. This collaboration positions Gaga not just as a performer but as a beauty creator, inviting fans to explore the products she personally loves and uses on screen.
In the video, the emphasis is on a wearable, everyday artistic makeup style. The process begins with a versatile liquid pigment that Gaga applies over a preexisting makeup base, using it as a blush to enhance the cheekbones and to lightly influence the outer edges of the brows. The pigment’s translucence allows for a soft, blended effect rather than a bold statement, creating a natural warmth that can be built up for more intensity if desired.
Next, an eyebrow pencil is employed to shape and define, followed by a touch of bronzing powder swept along the cheeks to add depth and sun-kissed color. For the lips, a lilac-pink hue is chosen, delivering a playful yet polished focal point. The gloss or oil used to finish the lips helps seal the color with a subtle, healthy shine that lasts throughout the day.
Highlighting is then added in the form of a gel highlighter brushed onto the upper cheekbones to catch the light and create a soft glow. The eye look evolves with liner and color choices that bring artistry into everyday wear: arrows and a mix of yellow, black, and white hues for a distinctive, graphic finish that remains wearable in many settings.
This tutorial underscores Gaga’s philosophy of makeup as self-expression and performance, translating her stage-ready aesthetics into a practical, day-to-day routine. The brand collaboration with Haus Laboratories is presented as a showcase of products designed to help fans replicate the artist’s look, while also encouraging personal experimentation with color, texture, and finish.
As the video unfolds, viewers gain practical tips for achieving balance between bold statement pieces and restrained elements. The pigment layer is kept lightweight, enabling blending and layering without overloading the complexion. Eyebrows are defined just enough to frame the eyes, and the lips become a focal point without overt heaviness. The overall result is a modern makeup approach that can transition seamlessly from casual daytime activities to evening events, with adjustments in intensity as needed.
The inclusion of multiple product types across the Haus Laboratories line demonstrates how a cohesive look can be assembled from a few key items: a liquid pigment, an eyebrow instrument, a bronzer, a lip shade, a lip gloss or oil, a gel highlighter, and a precise liner or graphic color. This combination empowers viewers to experiment, adapt, and own their own take on Gaga’s style, shifting from a minimal base to a more artistic finish depending on mood and occasion.
None of the steps require specialized equipment beyond the standard makeup set, making the tutorial accessible for beginners while still offering insights that seasoned enthusiasts may appreciate. The video also serves as a practical demonstration of how color theory and texture pairing influence complexion dynamics, suggesting that similar looks can be achieved with different product textures while maintaining the same overall silhouette.
In addition to product application techniques, the clip conveys a broader message about confidence and individuality. Gaga’s presence as a creative force behind Haus Laboratories reinforces the idea that makeup can be a personal statement rather than a rigid prescription. For viewers in Canada and the United States, this content resonates with a growing trend toward artist-led beauty lines that blend fashion, music, and cosmetics into a unified lifestyle narrative.
A final note on the production context shows the alignment between the artist, the beauty brand, and the platform hosting the video. The collaboration highlights how digital media and e-commerce converge to offer fans a direct path from inspiration to purchase, all within a single viewing experience. The result is more than a makeup tutorial; it is a curated experience that invites audiences to explore, imitate, and eventually personalize Gaga’s look with Haus Laboratories products.
Source attribution for the ideas presented in the video is grounded in the relationship between the artist and the Haus Laboratories line, with emphasis on the practical, day-to-day relevance of the makeup routine showcased. This framing helps viewers understand not only how to recreate the look but why certain product choices work well together in real-world use.