The reality star, model, and entrepreneur Kylie Jenner shared personal behind-the-scenes looks from a photo shoot that promotes Jean Paul Gaultier’s latest advertising campaign for the Flowers collection. The 25-year-old global icon is now the centerpiece of the campaign, posting frames that capture bold spring-summer silhouettes from the French house’s newest line. Followers were treated to images featuring sleek, daring dresses and crisp suits that embody the season’s energy and the brand’s signature flair.
Florence Tethier, the creative director at Jean Paul Gaultier, described Jenner as the ideal face for the Flowers campaign. According to Tethier, Jenner embodies a blend of strength and adaptability that mirrors the collection’s concept and the house’s evolving narrative. The campaign’s visuals were crafted by renowned Russian fashion photographer Elizaveta Porodina, whose lens is known for turning fashion moments into atmospheric statements.
In a statement aligned with the project’s vision, Tethier emphasized that Jenner’s distinctive public persona and reach make her an inspiring collaborator. Jenner’s portrayal fits neatly with the modern interpretation of a mermaid the team envisioned—an empowered figure who navigates changing environments with confidence and grace. The brand frames this character as a powerful, adaptable presence, resonating with today’s dynamic consumer landscape in North America and beyond.
The Flowers collection campaign follows Jenner’s recent work in fashion editorial projects, including her appearance for a magazine cover in a latex ensemble. The current collaboration reinforces her role as a versatile ambassador capable of translating high fashion into accessible, aspirational imagery for diverse audiences across Canada and the United States. Reports about the project highlight the synergy between Jenner’s public persona, the collection’s themes, and Porodina’s distinctive photographic approach, all contributing to a cohesive campaign narrative that aims to resonate with contemporary shoppers and fashion enthusiasts alike.