At a recent opening of the Blazar young contemporary art fair, Russian TV presenter Ksenia Borodina was accompanied by her stylist, Aleko Nadiryan. The pair shared moments from the event through social media, posting photos and clips on Instagram. The platform itself is owned by Meta, a company that has faced sanctions and bans in Russia for political reasons, a detail that added an extra layer of context for observers watching the coverage unfold.
During the appearance, Borodina and Nadiryan posed in front of a shelf stacked with faux handbags. The setup included one item that looked like it could be an original, prompting a playful guessing game about which exhibit among the display was the authentic piece. The stylist notably pointed to a bag finished with a vintage interior as his guess. Yet, the organizers weighed in and stated that the selected item was a replica, not an original, fueling a brief moment of backstage tension about authenticity and branding.
Provoking a heated reaction, Nadiryan exclaimed, “Fake?” in response to the organizer’s assessment, underscoring the sometimes fraught line between satire, art, and endorsement in high-profile events. The moment drew attention to how quickly perceptions of value and originality can diverge in fashionable circles when staged as a spectacle for the cameras and online audiences.
In related social commentary, tensions between Ksenia Sobchak and Ksenia Borodina have come to a head in recent weeks. In a public exchange under a journalist’s post, Borodina expressed a preference for Sobchak’s earlier photographs, a remark that did not go unnoticed. Responding in turn, Konstantin Bogomolov’s wife criticized Borodina for what she described as past fashion choices, and urged Borodina to refrain from offering unsolicited fashion advice to others. The clash illustrates how rivalries and past affiliations can surface quickly in the court of public opinion, especially when amplified by social media comments and coverage from entertainment reporters.
Earlier this year, Nadiryan spoke about the forthcoming autumn palette, sharing ideas about color trends and how certain tones might rise in popularity. The commentary reflected an ongoing conversation among fashion insiders and stylists about how seasonal shifts influence wardrobe choices, accessory selections, and the overall mood of street and studio looks. The dialogue around color often intertwines with discussions about branding, personal style, and the way outfits are perceived by fans and critics alike, particularly when a public figure is involved in high-profile events and red-carpet appearances.