Kourtney, now 43, stands as the eldest Kardashian sister and has just shared another glimpse from a recent ad campaign, a moment that quickly circulated across social media platforms. The images capture a fashionable moment that fans and followers are buzzing about, offering a look at how the star collaborates with emerging and established labels alike to bring fresh aesthetics to her brand portfolio.
For the latest shoot promoting Lemme Purr, her own line, Kourtney selected a dress by the Russian design house Sorelle. The ensemble is styled with fluffy shorts, creating a playful contrast that nods to bold body-conscious silhouettes while maintaining a softness in texture. The choice of Sorelle pieces underscores a recurring theme in her collaborations: luxury materials and distinctive cuts that push toward a retro-inspired, high-fashion vibe.
Earlier in October, Kourtney shared another image that showcased a leather jacket from Sorelle, paired with a mini dress to complete the look. In a later reveal, it was noted that a separate Akira Jacket Black leather jacket had also been recommended for customers seeking similar styling options. This highlights the way the star’s partnerships present fans with multiple ways to recreate the look, emphasizing versatility in leather outerwear combined with sleek, minimal base garments.
The Sorelle brand embodies a nod to fashion’s most iconic eras. Its aesthetics draw on the late 1980s cult of opulent model culture, where garments featured intricate cuts and luxurious fabrics. At the helm is Vera Kholmova, the designer and founder responsible for shaping the label’s distinctive voice. Kholmova’s journey in fashion began with Petra, a lingerie brand she co-founded, which served as a springboard into broader design ambitions and the eventual launch of Sorelle. The label’s narrative centers on celebrating sculptural silhouettes and premium textures, inviting wearers to recall a period when craftsmanship and statement-making construction defined the runway look.
In related industry news, there had been chatter about Kourtney Kardashian expanding her brand portfolio with innovative health-oriented products, including a recent venture into intimate-health gum. The strategic pivot demonstrates how she continues to diversify her brand presence, exploring wellness avenues that align with contemporary consumer trends while maintaining a high profile in fashion circles. Such movements illustrate a broader pattern of celebrity-led product lines that blend lifestyle essentials with fashion-forward branding, resonating with audiences who seek a holistic approach to personal wellbeing and style.