Reality star and entrepreneur Kim Kardashian shared new visuals featuring herself in pink lace pajamas from Skims, the lingerie brand she endorses. The photographs, released on her personal blog, showcase a candid moment as Kardashian models the brand’s February collection, captured without makeup or styled hair to emphasize a natural, relaxed look.
The February rollout includes the pink lace set Kardashian is wearing, designed to appeal to fans seeking intimate wear that blends comfort with a modern, chic aesthetic. The collaboration aligns with Skims’ broader strategy of offering versatile pieces that can be worn at home or for special occasions, all while maintaining a signature style that fans recognize.
In related product news, Skims expanded its line by introducing edible underwear crafted from sugar cane. The set comprises bras and panties sold separately, with prices listed at $34 and $24, respectively. The items are packaged in a branded pink box intended for Valentine’s Day delivery, reinforcing the brand’s playful yet premium image for holiday gifting.
Prior to Valentine’s Day, Kardashian also highlighted a campaign featuring singer Lana Del Rey. The campaign presents a range of lingerie options suited to various occasions, including a frame where Del Rey appears in a satin dress with lace and gloves. The imagery is paired with an oversized heart-shaped gift box accented with a bow, creating a romantic, gift-ready presentation that resonates with the season.
The public narrative around Kardashian has also included comments regarding her past associations with Balenciaga. In one instance, she addressed perceptions of hypocrisy tied to those collaborations, underscoring the ongoing dialogue about brand partnerships and personal accountability in the fashion industry.
Overall, the coverage reflects Kardashian’s continuing influence as a fashion and lifestyle figure, with Skims serving as a central vehicle for product drops, campaigns, and culturally resonant storytelling. The brand’s approach emphasizes accessible luxury, the power of celebrity endorsements, and a direct connection to consumers through social channels and original blog content. With Valentine’s Day month driving gifting and self-purchase trends, the latest Skims offerings aim to balance sensual design with everyday wearability, while the Lana Del Rey collaboration adds a layer of music-industry star power to the marketing mix. The broader conversation around her brand highlights how celebrity-led product lines can shape consumer expectations for fragrance-free, body-positive, and inclusive fashion options.