John Wick 4 landed in theaters earlier this year and the story clearly isn’t finished. Lionsgate has laid out ambitious plans to extend the franchise beyond another film. The company intends to release a fifth installment and explore spin offs while also pushing into the game space with a AAA title set in the John Wick universe, signaling a broader multimedia strategy aimed at long term fan engagement.
Officials from Lionsgate have spoken about a multi-pronged approach to grow the property. The Motion Picture Group leadership has emphasized that high budget interactive experiences will accompany frequent spin offs and serialized content, all designed to keep momentum alive between feature releases and deepen the narrative world for audiences across cinema, television, and interactive media.
At the top of the chart, Lionsgate chief executive officer Jon Feltheimer reaffirmed a commitment to tackling a major John Wick game, underscoring the studio’s belief in the franchise’s potential as a sustained, cross platform universe rather than a standalone film series. This ambition sits alongside plans for ongoing film projects and new story extensions, ensuring the world remains active across multiple formats.
Even before this broader push, the character has appeared in a handful of smaller, complementary projects. Examples include a turn based tactical action game John Wick Hex, a virtual reality shooter John Wick Chronicles, and appearances as guest characters in popular multiplayer titles such as Fortnite as well as a feature in other heist themed experiences. These side ventures have helped expand the lore and attract new players who might not yet be familiar with the keystone films.
The next major extension within the John Wick universe is a prequel series called The Continental. Set in the 1970s, it centers on the hotel that provides sanctuary and a rules governed underworld for assassins, a backdrop that directly informs the tone and mechanics of the films. The show is designed to flesh out the era and the codes that drive the world seen on screen, while offering a bridge to future stories. In mid 2024, another spin off, Ballerina, premiered with Ana de Armas portraying a former assassin who navigates a path of retribution and self discovery within the same violent ecosystem.
In other creative developments, a team from Alientrap Games has been experimenting with augmented reality portals, introducing interactive experiences that blend real world spaces with Wick inspired environments. These experiments illustrate how the franchise is exploring immersive tech to extend audience engagement beyond traditional screens and into everyday settings. The evolving strategy reflects a broader industry trend toward cross platform storytelling, where narrative and gameplay opportunities intersect across cinema, console and mobile devices, as well as emerging AR formats.
This measured expansion indicates Lionsgate’s aim to build a durable, multi modality universe that can sustain interest over many years. The company appears committed to leveraging both high end gaming experiences and serialized television that keeps the John Wick saga in public conversation between major film releases. Fans can anticipate a mix of action driven storytelling, character development, and world building that promises to enrich the franchise without compromising the intensity and style that has defined the series since its inception.