Jenna Ortega, at the age of twenty, has become the prominent face of the Gris Dior fragrance campaign, joining a constellation of new generation stars. The campaign spotlights a modern blend of style and storytelling, showcasing a diverse group of artists who together embody the fragrance’s forward-looking spirit. In Dior’s own words from the Parfums division, the project unites remarkable talents who reflect multicultural vitality and originality in today’s global scene. The message celebrates wide-ranging backgrounds and creative voices contributing to a shared, luxurious vision.
The cast for the campaign features Tuso Mbedu, Maya Hawke, and Joseph Quinn alongside influencer Fai Khadra and singers Liu Yuxin and Oreselan. Each performer brings a distinct persona and artistic influence, offering a mosaic of influences that resonates with contemporary audiences across continents. The collaboration is presented through striking photography that captures the energy and emotion of the moment, underscored by the lens of acclaimed fashion photographer Mikael Jansson, whose images frame Gris Dior as a symbol of confident individuality.
Gris Dior, launched a decade ago, remains a cornerstone of the Privée collection, celebrated for its gender-neutral approach and timeless appeal. The fragrance is positioned not just as a scent but as a statement of inclusive luxury, inviting wearers to explore personal identity through scent without conforming to traditional gender conventions. This philosophy mirrors Dior’s broader design language, which emphasizes modernity, craftsmanship, and a fearless sense of self-expression.
Jenna Ortega shared reflections on the campaign that underscore its broader purpose. She expressed hope that the collaboration encourages others to discover their own paths, to experiment even when possibilities feel intimidating, and to gain insight from experiences that push comfort boundaries. Her comments align with the campaign’s emphasis on self-discovery, resilience, and the value of stepping into the unfamiliar to learn more about who one truly is, a message echoed by the brand’s creative direction and communications team.
Meanwhile, attention in the fashion and entertainment press continues to follow other high-profile appearances connected to Dior. The company’s showcases in various global markets, including recent runway moments in Mumbai, highlight the brand’s commitment to international engagement and the celebration of diverse talents across the creative economy. In this broader context, Dior’s campaigns are framed as cultural moments that blend couture aesthetics with contemporary storytelling, inviting audiences to see fragrance as part of a larger lifestyle narrative.
Overall, Gris Dior’s position within the Privée collection reinforces its role as a durable icon in modern fragrance. Its gender-inclusive posture, paired with a carefully curated cast of global artists and a signature photographic style, reinforces its appeal to a wide audience seeking confidence, individuality, and a sense of belonging through scent. The collaboration’s ongoing influence suggests that perfume can be a powerful means of personal expression, bridging fashion, music, and film into a cohesive cultural moment, attributed to the brand’s leadership and the participating artists who helped shape its latest chapter.