Russian supermodel Irina Shayk has become the face of Zara’s latest advertising campaign, according to an official company statement. The announcement confirms Shayk’s role in promoting the brand’s new collection and highlights her global appeal as a lead figure in contemporary fashion marketing.
In a recent shoot, the 37-year-old model appears in a blue velvet dress, complemented by a deep-collared vest, a tailored trouser suit, a satin skirt, and a crisp white shirt. Her hair is worn loose and the makeup emphasizes the eyes, delivering a sophisticated, modern aesthetic. All images from the campaign are available for purchase through the brand’s official channels.
Shayk added another high-profile chapter to her promotional year, gracing the covers of two major magazines in close succession. First, she fronted a fresh issue for Elle, pairing a black sheer ensemble with gold accessories, a bomber jacket, and a structured handbag to convey a bold, confident look.
Shortly after, she featured on the cover of 032c magazine, captured in a leather apron worn with no bra beneath and dark undergarments. Her hair was styled in a long braid, and the makeup remained natural to highlight her athletic silhouette. The shoot, photographed by Sean+Seng, centered on a provocative yet tasteful presentation that elevates the model’s physique and presence.
Earlier appearances showed Shayk in a pointy-breasted gown that accentuated her figure, completing a series of striking editorial moments that reinforce her status as a leading figure in fashion campaigns.