Irina Shayk Tops Marella’s Latest Campaign and Paris Runway Moments
Fashion audiences recently caught a striking display featuring Irina Shayk as the face of Marella’s newest clothing campaign. The stint has been highlighted across style portals, including a roundup from Fashion Has Gone Bad, which showcased several images from the shoot.
The campaign captures Shayk in a bold palette and streamlined silhouettes that align with Marella’s contemporary aesthetic. One standout shot presents the model in a bright yellow jacket paired with matching trousers, crafted to skim her figure while maintaining a confident, offbeat elegance. The styling emphasizes a bare skin tone beneath the outerwear, drawing attention to the crisp lines and the belt—an icy-white piece accented by a gleaming gold buckle—that anchors the look. Shayk’s hair is styled to resemble a wet, glossy texture, lending a modern, almost editorial edge to the overall composition.
In another image from the set, the model appears in a white blazer worn over nothing beneath, intentionally revealing the layers of tailoring and texture that Marella uses to push the boundaries of modern suiting. The narrative continues with a satin mini dress that whispers luxury and a corset bandeau top that profiles a sculpted silhouette; both looks are photographed by Pierre-Ange Carlotti, the French photographer credited with capturing the campaign’s sensual yet refined mood.
Shayk’s engagement with Marella comes at a moment when she is also expanding her presence on international runways. She has walked for designers including Ludovic de Saint Sernin, Schiaparelli, and Mugler during this season’s Paris schedules. Beyond the catwalk, her face has graced the covers of prominent fashion titles such as Paper Magazine in Russia, Vogue España, and Purple Fashion Magazine, underscoring her ongoing influence in the industry. In addition to these editorial appearances, she has been part of an advertising collaboration for Marc Jacobs, continuing a track record of partnerships with major fashion houses across different markets.
Previous reports note the 37-year-old model making bold sartorial choices on the runway in New York, including a jacket worn without underwear as part of a striking and highly discussed look. These recent appearances reaffirm a pattern of fearless styling and a continual reinvention that keeps Shayk at the forefront of global fashion discourse.