Canadian fashion label Aritzia tapped supermodel Irina Shayk to front a fresh advertising campaign, signaling a bold collaboration that blends luxury appeal with accessible streetwear. The image set, showcased on the brand’s platform, features Shayk in a sequence of bold, high-gloss looks that emphasize texture and movement. The visuals underscore a sense of confident ease, with styling that pairs minimal makeup with sleek silhouettes, letting the fabric and fit do the talking. The campaign imagery captures the essence of modern city fashion, translating a premium vibe into wearable, everyday luxury.
In a recent release, Shayk headlines the Sweatfleece collection, a line built around premium fleece fabrics designed for comfort without compromising style. The lookbook presents tracksuits and lounge sets that blend athletic ease with couture-like detailing. One striking frame shows the model in a black tracksuit, posed with a poised, sideways gaze that highlights the cut and drape of the fabric. The makeup approach favors nude tones to enhance natural features, while the hair is styled into a chic bun for a clean, streamlined effect. The overall mood is athletic elegance, suitable for both studio sessions and city strolls, reflecting a commitment to versatile luxury in everyday wear.
Rumors circulated in early November about a possible breakup between Shayk and professional football player Tom Brady. Reports suggested tension in the tabloids, but sightings soon followed that complicated the narrative: Brady was seen at gatherings where Shayk was present, and a widely circulated note from a publication claimed the pair might have chosen to be seen together in public. Subsequent coverage noted Brady’s appearance at events connected to Shayk, including a high-profile Basel week in Miami and a gala hosted by a close circle of industry friends. While insiders described the dynamics as private, the entertainment press continued to map every public moment. Whether there is something between them remains a topic of speculation, with observers noting that public appearances can fuel competing narratives rather than confirm a relationship. Shayk’s public projects, including a topline campaign moment, continue to attract substantial attention from fans and media alike, highlighting her enduring relevance in fashion circles.
Earlier appearances had showcased Shayk in ultra-short shorts for editorial covers, reinforcing her versatility and star power. Across seasons, she has been associated with bold fashion statements and campaigns that push beyond conventional boundaries, inviting audiences to reimagine what luxury streetwear can look like in real life. These recent efforts by Shayk and Aritzia position the collaboration as a focal point for contemporary style—from runways to everyday wardrobes—emphasizing craftsmanship, comfort, and a cosmopolitan sensibility that resonates across North America. [Attribution: fashion press roundups and campaign briefs, cited in industry recaps.]