A lead model, Cara Delevingne, appeared in a commercial created for the Swedish hydrogen energy company Vattenfall. The campaign aimed to illustrate the cleaner potential of hydrogen compared with traditional fossil fuels. Coverage of the spot noted the public emphasis on environmental benefits that hydrogen power can claim when produced and used responsibly.
In the scene, Delevingne is seen interacting with a fine mist of water, a byproduct associated with the energy creation process that relies on hydrogen. The water spray is presented to viewers as something that remains clean and harmless, reinforcing a message about reduced pollutants when using hydrogen as a fuel source.
During the project, the model expressed that she gained substantial insights into hydrogen fuel and its real-world applications. The collaboration with Vattenfall provided a clearer view of how hydrogen can influence different sectors and potentially drive changes across multiple industries.
The distinctive spray seen in the advertisement reportedly comes from residual water collected during the hydrogen production refining process at a facility that employs this technology. The item showcased in the campaign was limited in quantity and not offered for purchase, serving as a unique marketing piece rather than a consumer product.