Hublot teams with Nespresso to reveal a watch crafted from used coffee capsules
Swiss luxury watchmaker Hublot has joined forces with Nespresso to create a distinctive timepiece built from the brand’s own recycled coffee capsules. The collaboration centers on a bold statement about sustainability and design, marrying haute horology with circular material flows. The result is a limited, high-visibility model that underscores how familiar luxury materials can be repurposed into contemporary watchmaking, while keeping the focus on responsible consumption as a core value of the brand.
The Big Bang Unico Nespresso Origin mechanical watch arrives in a striking bright green, a color choice that mirrors the energy and vitality of its recycled origin. The design signals a forward-looking approach to luxury where material provenance is front and center, and the watch carries a narrative about reuse and ecological responsibility that resonates with wearers who value both form and purpose. This is not just a surface treatment; it is a deliberate statement about how elegance can coexist with environmental stewardship.
Hublot chief executive Ricardo Guadalupe notes that mechanical watches embody longevity and durability, two attributes that align with sustainable philosophy. In his view, a mechanical movement represents a product that can endure for generations, a tangible alternative to planned obsolescence. The message extends beyond technical prowess, inviting dialogue about ecology, circularity, and the practical possibilities of recycling within luxury industries. This project is framed as a way to expand conversations around protecting the planet and rethinking how materials flow through the supply chain, rather than a one-off gimmick.
The concept of true luxury meeting recycled sources is echoed in the construction of the watch case. Approximately one third of the aluminum used in the 42mm case is drawn from recycled capsules, highlighting how post-consumer waste can be transformed into high-end items without compromising performance or aesthetics. The straps extend the recycling narrative, sourced from the Taiwanese textile firm SingTex and manufactured with a blend that leans heavily on recycled content. The composition includes 95% recycled polyester with 5% ground coffee, a combination that nods to the product’s origin and reinforces the broader sustainability story woven through the entire piece.
Beyond the hardware, the project also represents a collaboration culture across brands, with design and materials teams aligning to ensure that every element from bezel to strap serves a common purpose: celebrating reuse while delivering the precision and reliability expected from Hublot. The watch remains a versatile symbol of how luxury can adapt to contemporary demands for transparency, traceability, and responsible production, offering a tangible example of circular design in practice.
Industry observers have noted a growing trend in Switzerland, where luxury watch exports have shown resilience and a move toward sustainability-centric narratives. This latest collaboration between Hublot and Nespresso contributes to that broader movement, illustrating how iconic brands can reinterpret traditional material choices through the lens of reuse and environmental accountability. The initiative highlights how the luxury segment is evolving—embracing recycled inputs without compromising the performance, craftsmanship, or prestige that define the category.
In showcasing a watch that is conceived with recycled content at its core, the partnership invites consumers to rethink what is possible when brands commit to reducing waste and reimagining materials. It is a reminder that high-end items can be both intensely desirable and aligned with responsible consumption patterns. The narrative also emphasizes the importance of circularity as a design principle, encouraging designers across industries to pursue similar pathways where waste streams become valuable inputs for new products.
Source: Hublot press release. Source: Nespresso collaboration briefing. These materials illustrate how the project fuses luxury aesthetics with practical sustainability, offering a model for future partnerships that prioritize long-term value over short-term novelty.