During a presentation in Barcelona, Warner Bros. Discovery revealed a significant expansion plan tied to the Max streaming platform. The new platform, born from the merger of HBO Max and Discovery+, is set to premiere in Spain next spring after its US launch earlier this year. The company signaled an ambitious tactic: a major Harry Potter series adaptation that will unfold across a decade, aligning with the growing demand for premium, long-form serialized content in Iberia and North America.
The news comes as the first installment of the Potter saga, Harry Potter and the Philosopher’s Stone, is expected to be adapted into two parts, following the established pattern of blockbuster finales. The plan anticipates a series arc that aligns with the seven-book structure, while also extending to integrate with the broader cinematic universe that has evolved since the original eight-film saga released starting in 2001. The production timeline suggests a multi-year commitment, with the release window projected to position the project between 2025 and 2026 for its concluding stages.
Company representatives stated that each season will faithfully adapt the material from the seven books, maintaining a steady pace that mirrors the literary progression and core themes of J.K. Rowling’s world without departing from the source material’s intent.
Additional industry sources note that this production could represent Warner Bros. Discovery’s largest in-house investment to date, signaling a broader strategy to deepen engagement across markets with high fan bases for fantasy franchises.
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Industry observers note that the executive leadership at HBO has signaled a bold investment stance for high-profile franchises. The focus is on ensuring a robust budget that supports top-tier production values and ambitious storytelling. The emphasis on quality parallels the ongoing confidence in the capabilities of the studio to deliver enduring, high-impact series that resonate with global audiences, including fans of the Potter universe.
The Potter universe remains a cornerstone asset for Warner Bros. Discovery, valued for its broad cultural footprint and entrenched fan communities. In evaluating Tomorrow’s exhibition and related campaigns, company spokespeople highlighted the strong performance of Potter merchandise and collectibles during recent holiday campaigns, noting that the brand consistently leads sales across toy and memorabilia categories in the Barcelona region. Such momentum positions the Barcelona event as an attractive family-friendly destination with wide appeal for diverse audiences.
People familiar with the project described the exhibition as a catalyst for immersive experiences that complement streaming and theatrical initiatives. The overarching strategy emphasizes cross-medium storytelling, blending live experiences with the expanding universe of property-based franchises, and leveraging the audience’s appetite for in-depth character and world-building across platforms.
As the Barcelona event unfolds, observers expect the exhibition to serve as a touchstone for fans and newcomers alike. The projected long-term involvement with the Potter property aligns with Warner Bros. Discovery’s broader ambition to create enduring storytelling experiences that traverse screens and stages, reinforcing the brand’s leadership in popular culture and family entertainment.