In January, Gucci is poised to introduce its first menswear collection in a span of three years, marking a return to the runway following the departure of its former creative leader. Industry insiders note that the house intends to reveal a bold new direction while maintaining the brand’s signature blend of luxury, craft, and modernity. The move signals Gucci’s commitment to reasserting its position in men’s fashion on the global stage, inviting observers to watch how the house translates heritage into contemporary appeal. This milestone comes at a moment of renewed focus on creative leadership and brand vision, with the industry watching closely how Gucci will shape its menswear storytelling moving forward.
Milan will host Men’s Fashion Week from January 13 to 17, featuring a packed calendar of 72 events, including 21 runway shows and 31 presentation-style showcases. Gucci is scheduled to open the season with its men’s collection, setting the tone for the week. A dedicated design team is expected to helm the show as the brand continues to navigate leadership transitions, with no formal announcement yet on a new creative director. The week will highlight a mix of established labels and rising names, reinforcing Milan’s status as a hub for high-end menswear and trend-setting craftsmanship.
Among the other brands presenting in Milan, JW Anderson, 1017 ALYX 9SM, and Jordanluca will contribute to the diverse lineup. In addition to live events, notable houses such as Prada and Etro will broaden the program with new menswear entries, including the first men’s collection by designers Marco de Vincenzo and Giorgio Armani. The week’s events will weave together traditional runway moments with compact presentations, reflecting contemporary shifts in how brands engage buyers and media. Contemporary marketing visuals for Gucci have drawn attention, featuring bold styling such as a red bomber jacket paired with a colorful scarf and a held Gucci bag as part of a car-side photo sequence, underscoring the house’s ongoing emphasis on dramatic, cinematic imagery. These images, while attractively staged, have sparked discussion about branding and cultural references within the luxury fashion space.