Gigi Hadid lends her iconic presence to a fresh Self-Portrait advertisement campaign, underscoring the brand’s evolving vision for the new season. The campaign marks a collaboration that blends high fashion with candid, unpolished energy, capturing a mood that feels both intimate and aspirational. The choice of Gigi as the campaign’s face aligns with Self-Portrait’s ongoing quest to celebrate modern femininity through a confident, stylish lens. The imagery and short films associated with the project set a tone that resonates with contemporary audiences in North America and beyond. Photo credits for the shoot are attributed to a renowned British photographer, Tyrone Lebon. [Photo credits: Tyrone Lebon]
For this campaign, the photographer’s role was to translate the season’s core idea into visuals that feel unforced and accessible. The creative director, Han Chong, together with Lebon and the star, developed a concept that foregrounds naturalness and a sense of sensual ease. Their approach centers on spontaneity and authenticity, presenting Gigi in scenes and settings that eschew overproduction in favor of raw, honest storytelling. The result is a set of images and moving pictures that read as feminine, energized, and almost magical in their simplicity. [Cited visual direction: Tyrone Lebon]
The designer explains that Gigi embodies the brand’s spirit of independence and confidence, paired with a sense of playfulness that makes her instantly engaging. The campaign presents a female archetype who moves through style with ease, exuding a magnetic charm that is both empowering and relatable. The portrayal reinforces Self-Portrait’s signature blend of accessibility and high-fashion polish, inviting viewers to imagine themselves within the wardrobe showcased in the campaign. [Brand interpretation: Han Chong]
Among the standout wardrobe moments is a dress described as a nude silhouette embellished with sequins and other glittering details. The choice of a nearly bare foundation piece, transformed by sparkling accents, emphasizes movement and light, allowing the fabric to reveal personality rather than dictate it. The presentation of this dress suggests a modern rule of style: subtle, luminous, and undeniably contemporary. [Wardrobe notes: campaign styling]
Earlier reports connected Gigi Hadid with a separate high-profile collaboration for Givenchy, highlighting her enduring appeal across major fashion houses and campaigns. That prior association complements the narrative of a model who can traverse brand identities while maintaining a personal, recognizable signature. The evolution from earlier campaigns to the Self-Portrait project demonstrates a continuum of influence, versatility, and audience resonance that designers, photographers, and stylists continually seek. [Industry context: Gigi Hadid and Givenchy]