The Fashion House unveiled its newest creative vision as Galina Yudashkina stepped into the role of creative director, presenting the label’s first collection under her direction. The brand’s press service shared the update with socialbites.ca, signaling a fresh chapter for the house.
Pushing the boundaries of the Moscow fashion calendar, September 7 saw the Bridal Collection show hosted at Luzhniki as part of the Moscow City Forum. The presentation gathered momentum around a curated lineup that spanned archival-inspired wedding gowns that had closed Paris Fashion Week, the Gardens of Paris ready-to-wear line, and an entirely new haute couture selection. It was a family affair in spirit and attendance, with the Yudashkin family in full force and brand clients invited to witness the runway’s evolution firsthand.
Speaking from the opening moments of the show, Galina Yudashkina expressed a clear personal motivation behind the collection. She described a long-standing desire to explore bridal design, noting that the house had already established its footprint in ready-to-wear and haute couture. The moment felt like a culmination, a statement that marriage and fashion could harmonize within the brand’s broader creative narrative.
To set the mood for the evening, Nino Ninidze performed a live welcome concert for the guests, weaving music and fashion into a singular event. The guest list reflected a blend of industry peers, fashion enthusiasts, and notable personalities, among them Maria Fedorova, Igor Gulyaev, Yulia Volkova, Ksenia Shipilova, Alexandra Zharkova, Karina Nigai, Elina Zueva, Milana Pich, Artem Krivda, Snezhana Kulakova, Maria Shuvalova, and Ekaterina Velichkina, along with other attendees who were eager to experience the collection up close.
The show’s atmosphere combined ceremonial elegance with contemporary couture, highlighting the brand’s ability to navigate between nostalgia and modernity. Attendees observed how the bridal pieces drew inspiration from vintage silhouettes, while the ready-to-wear and haute couture segments demonstrated the label’s ongoing commitment to quality tailoring, experimental fabrics, and meticulous craftsmanship. The collection suggested a narrative where historic bridal codes meet the house’s signature modernism, offering options that could transition from ceremony to daywear with ease.
Beyond the garments, the event underscored the importance of a strong brand identity in today’s fashion ecosystem. The presence of the family, the carefully selected guest list, and the musical interludes all reinforced a holistic approach to storytelling. The evening served not just as a showcase of garments, but as a platform where relationships with clients, press, and collaborators could flourish in a single, coordinated moment.
From a design perspective, the bridal lineup appeared to balance romance with practicality. Delicate detailing—embroidered motifs, subtle appliques, and thoughtfully draped silhouettes—was paired with materials chosen for wearability, ensuring the pieces could be interpreted for both ceremonial occasions and subsequent styling. The Garden of Paris collection, positioned alongside bridal looks, demonstrated the house’s ongoing exploration of color, texture, and structure, while the new haute couture segment promised elevated techniques and exclusive fabrics for couture clients seeking standout pieces. The entire presentation suggested a coherent, forward-looking strategy that respects the house’s heritage while inviting new directions.
As the evening concluded, the sense among attendees was one of anticipation. The collection’s narrative hinted at future collaborations, cross-category developments, and continued engagement with a global audience that appreciates the interplay between tradition and innovation. The event confirmed the Fashion House’s role as a dynamic force within Moscow’s fashion season, one that values heritage, family involvement, and the energy of live performance as catalysts for its creative trajectory.
Observers noted that the brand’s approach to bridal design could influence upcoming seasons, inviting conversations about how bridal fashion can remain relevant amid evolving consumer desires. The show demonstrated that a strong creative leadership transition, when paired with a clear artistic vision and a well-curated guest experience, can yield a memorable moment for both the brand and its audience. The evening left room for dialogue about craft, identity, and the future of couture within a modern, cosmopolitan context.