The Fendi brand has entered a two-year partnership with Italian football club AS Roma, taking responsibility for the players’ wardrobe. The collaboration, reported by BoF, marks a renewed emphasis on fashion’s role in team identity and on-site presentation for football at the highest level.
Under this agreement, Fendi will serve as the official apparel provider for the Roma squad, with branded clothing worn during the 2022/23 and 2023/24 seasons. Silvia Venturini Fendi, the creative director overseeing menswear and accessories, crafted the formal and casual looks that players will wear on and off the pitch while competing in Serie A and European competitions. This move positions Fendi at the heart of football culture, merging luxury craftsmanship with elite sportwear for a distinctive visual identity.
Fans and observers will get their first clear view of the new wardrobe concepts in August, ahead of the start of the upcoming Serie A campaign. The release will unveil how Fendi’s design language translates into athleticwear and teamwear that aligns with AS Roma’s brand values and the city’s historic heritage.
According to Serge Brunschwig, CEO of Fendi, the partnership originated from shared values and a deep respect for Rome, reflecting a collaboration between two brands founded in the same historic city and connected through history. The alliance underscores a broader trend in which fashion houses extend beyond runways to participate directly in sport as official apparel partners, reinforcing brand storytelling through performance environments.
This collaboration complements Fendi’s broader strategy of expanding its presence in lifestyle segments that intersect couture elegance with practical, high-performance apparel. By integrating luxury detail with on-field practicality, the collection aims to offer players clothing that provides comfort, confidence, and a cohesive visual identity across media appearances, official duties, and competitive moments. The partnership with AS Roma thus serves as a showcase for how fashion and football can amplify each other, creating a unified representation of the team and the city in domestic and international arenas.
As the season unfolds, spectators will notice not only the technical quality of the garments but also the intentional branding that ties the club’s image to Fendi’s storied heritage. The collaboration emphasizes craftsmanship, material innovation, and meticulous tailoring designed to withstand the rigors of professional sport while maintaining a refined aesthetic that resonates with fans and fashion enthusiasts alike.