Emily Ratajkowski Stars in Inamorata and Mirror Palais Swim Collection Campaign
American model Emily Ratajkowski recently unveiled a swimsuit shoot featuring pieces from the new collaboration between her label Inamorata and the Brazilian beachwear brand Mirror Palais. The imagery was shared with her social media followers, showcasing the latest designs in a sunlit, intimate bedroom setting.
At 31, Ratajkowski presents a candid, fashion-forward moment in a compact black one-piece from the Inamorata x Mirror Palais joint line. The shoot highlights a modern, minimal silhouette that aligns with the brands’ playful yet refined aesthetic.
In her caption accompanying the photos, Ratajkowski expressed gratitude toward the Inamorata and Mirror Palais teams for bringing the collection to life and thanked supporters who have already placed orders for the new looks. The message was paired with a series of signed photographs for fans.
Earlier in the week, the model gave subscribers a preview of the campaign frames captured for the collaboration, revealing visuals shot in Rio de Janeiro. The coastal city’s vibrant energy lends a warm, vacation-ready mood to the campaign’s tone, aligned with the brands’ coastal-inspired vision.
In a personal note published on her blog, Ratajkowski recounted a conversation with co-creator Marcelo Gaia about the decision to launch the joint collection. Gaia’s suggestion to shoot in Brazil resonated with the model, who described falling in love with Rio during a brief visit. She thanked Gaia for introducing her to the local culture and family connections, hinting at the collection’s culturally infused inspiration. The post suggested anticipation for audiences to experience what the pair had prepared, signaling a strong narrative behind the collaboration.
Mirror Palais, established in 2019 by Brazilian-American designer Marcelo Gaia, often leans into retro-inspired silhouettes and draws on Brazilian cultural motifs. The brand’s creative direction complements Inamorata’s contemporary beachwear ethos, creating pieces that blend nostalgia with modern fit and functionality. This collaboration expands the brands’ storytelling, combining craft, travel, and a sense of sun-soaked leisure.
Industry readers may recall a trend where high-profile personalities use campaigns to highlight lifestyle brands beyond traditional makeup or fragrances. The current joint project with Emily Ratajkowski continues that pattern, adding a beachwear-focused capsule to a framework that emphasizes confident, carefree style. The marketing approach merges personal branding with product storytelling, inviting fans to see fashion as an expression of place, mood, and personal identity. It’s a reminder that endorsements now often extend into integrated fashion stories that travel—from the bedroom shoot to the beach or city streets—carrying both star power and design narrative in one frame. ”