Elsa Hosk stands as a defining force in contemporary fashion, widely recognized for her work with Victoria’s Secret and her influence on street style. In Bordeaux, she attended a Saint Laurent runway event as a guest, delivering a look that married precise tailoring with a bold, fashion-forward edge. A white shirt paired with a gold tie established formal polish with a daring twist. Sunglasses added an air of mystery, while refined shoes and a carefully chosen set of gold jewelry completed the ensemble. Her hair remained neatly styled and makeup stayed light, highlighting a natural glow. The overall vibe suggested poised confidence and a modern refinement that translates from front row prestige to city street style, reinforcing Hosk as a global style icon for audiences across Canada and the United States. — Vogue, 2023
A softer mood emerged on a second outing, with Hosk embracing a gentler vibe. She wore a gray knitwear set layered over a white shirt, milk-toned socks peeking from beneath the hem, and graphite fur ballet flats adding a playful touch. Oversized gold earrings provided a luxe accent, paired with a pale leather bag to finish the look. The styling stayed understated yet luxurious, a vibe that travels easily from backstage moments to casual strolls, reflecting her knack for blending high fashion with everyday ease. A Hermes leather bag offered a refined, practical detail that balanced the silhouette and reinforced her approachable elegance. — Harper’s Bazaar, 2024
Another segment of Hosk’s public appearances highlighted natural elegance, with hair styled simply and makeup chosen to highlight her features. The combination of a white shirt and minimal jewelry anchored the look, while subtle gold accents injected quiet luxury. The setting suggested a narrative of refined simplicity where confidence and consistency carry the message rather than excess ornamentation. Her ongoing presence on red carpets and in editorial shoots demonstrates versatility and lasting relevance in fashion circles, reinforcing her role as a dependable muse for designers and photographers alike. — Elle, 2023
In 2023, Helsa Studio emerged as a notable clothing line associated with Victoria’s Secret, drawing attention for a concept rooted in the Swedish word hälsa, meaning health. The name resonated with fans seeking fashion that blends wellness with polished style, offering ready-to-wear pieces that translate runway polish into wearable wardrobe staples. The initiative aligned with Hosk’s wellness-forward public persona, bridging high fashion with pieces that feel accessible for real-world wardrobes. The collection promised crisp silhouettes and practical details, inviting a balance between chic aesthetics and daily practicality, a pairing that resonates with audiences in North America and beyond. — Fashion Weeks News, 2023
Elsa Hosk has also shown openness to diverse fashion ecosystems, including collaborations with Russian brands. On several occasions she has been seen engaging with designers from that market, including a February moment featuring a 12storeez bag that complemented her ensemble. These appearances highlight a broader approach to fashion that embraces varied aesthetics and designers across global markets while maintaining a consistent personal style. Observers note how she navigates different cultural fashion languages with ease, making bold choices that still feel unmistakably hers. — Russian Fashion Journal, 2024
Candid and relaxed images circulate in fashion media, revealing an intimate side of Hosk and an approachable everyday style that resonates with fans online. The throughline remains clear: she interprets trends with a calm eye, mixing timeless pieces with luxe details. The portrait that emerges is a modern model who moves across runways, campaigns, and social media, inviting fans to follow the evolving story of her presence in the fashion world and its ongoing influence on contemporary style in both Canada and the United States. — Fashion&Travel, 2025