American actress Elle Fanning has been enlisted as Cartier’s global brand ambassador and stars in a new campaign for the luxury Maison. The brand shared key visuals across its social channels to mark the collaboration, underscoring Cartier’s continued emphasis on cinematic storytelling and heritage craftsmanship.
The 25-year-old actress plays a central role in the latest Cartier campaign, which draws on the legacy of Grace Kelly, the Princess of Monaco, as an inspirational reference point. The creative direction places Fanning in scenes that nod to timeless glamour, with styling that blends vintage silhouettes and Cartier’s signature jewelry lines. Principal photography occurred along the Côte d’Azur, leveraging sunlit coastal backdrops to evoke a mood of Riviera elegance. The campaign narrative centers on memory, legacy, and the way iconic pieces can crystallize personal histories, situating Fanning as a modern torchbearer of Cartier’s storytelling approach. The wardrobe combines period-inspired attire with contemporary jewelry to highlight both heritage and today’s style sensibilities, aligning with Cartier’s prestige position in fine jewelry and watchmaking.
In parallel announcements, Cartier confirmed that Fanning will serve as the face of the Grain de Café collection, reinforcing the brand’s modern, playful jewelry lines alongside its classic selections. The collaboration was celebrated publicly with Fanning’s appearance at the Met Gala, where she wore Grain de Café pieces that complemented the event’s couture spirit. This public moment reinforced the synergy between Cartier’s jewelry collections and Fanning’s evolving screen persona, signaling an expanded role for the actress within the brand’s global campaigns.
Earlier reports highlighted Fanning’s visibility at high-profile fashion moments, including an appearance in a Paco Rabanne event wearing a metallic dress with a minimal, almost architectural silhouette. The ensemble, described in fashion coverage as a “naked” metallic look, was paired with sleek, metallic footwear. This styling choice showcased Fanning’s ability to navigate bold, statement garments while maintaining a poised, red-carpet-ready presence. The continuing media coverage frames her as a versatile talent who can embody a spectrum of luxury fashion narratives—from avant-garde couture moments to refined, heritage-inspired jewelry campaigns (attribution: fashion coverage and brand communications).”