Telecinco has positioned the talent-based prime time show known as Deluxe as a flexible wildcard, its presence felt through a series of schedule moves and strategic promotions. The program, which features a candid interview format hosted by Jorge Javier Vázquez, shifts nights as the network retools its lineup to maximize audience engagement. The promotional push confirms the chain’s intent to test new time slots while keeping the program in the public eye.
Beginning this week, Deluxe moves off its traditional Friday night perch to make space for a new talk format titled Love Yourself, hosted by Toni Moreno. Telecinco chose to launch Love Yourself on the same night historically reserved for the show that preceded it, Ver volver a ver, a program that was dominantly overseen by Carlos Sobera. The flip demonstrates the network’s willingness to experiment with flagship time blocks while preserving the program’s dramatic and emotional DNA.
As a result, Deluxe returns to the Saturday night slot. The decision appears rooted in a response to Friday ratings that did not meet expectations, suggesting a shift toward a more stable weekend audience. In the same market, the competing spaces included Your face sounds familiar to me on another network, which closed the night with a solid audience, highlighting the tough competition in the prime-time family and emotion-decision space. Telecinco’s own late-night offering managed to stay within a few share points of the leading formats, with figures around the mid-teens, while Antena3 also showed competitive strength during the period. These dynamics underscore a crowded field where emotion-centered entertainment and family-oriented storytelling vie for viewer loyalty. [Citation: Network programming press materials, 2024]
This Friday night, Deluxe shifts to a backup plan
Love Yourself emerges as a fresh narrative experience built around personal and family stories, with a strong emotional core designed to resonate with real-life situations. The format invites participants to share life changes, resolve conflicts through guided mediation, and express gratitude in moments that feel intimate and transformative. The show relies on a supportive production team aimed at improving the participants’ lives once the journey through the program has concluded. Its structure emphasizes empathy, community, and the social dynamics that unfold when people confront meaningful life events. In this way, the program seeks to blend entertainment with a therapeutic atmosphere, offering viewers a gateway into human experiences that feel both relatable and uplifting. [Citation: Telecinco program outline, 2024]
In the broader scheduling strategy, Deluxe’s repositioning reflects a consistent pattern in the Spanish-language television market: prime-time formats with high emotional resonance can drive strong weekend engagement, even when weekday performance fluctuates. By pairing a compelling interview-centric format with emotionally charged storytelling, the network aims to cultivate a loyal audience that follows the arc of each season. Viewers are invited to observe how participants navigate personal milestones and how the show’s mediation team assists in charting a path toward resolution. The approach appears designed to create anticipation, encourage word-of-mouth promotion, and sustain week-to-week interest across multiple time blocks. [Citation: Industry analysis, 2024]