Men who consider cosmetic improvements often confront a few common options. The head physician of the Aesthetic Clinic, Tatiana Bedayeva, recently shared insights with socialbites.ca about the reasons men seek professional care, noting that removing visible skin growths, botulinum therapy, and biorevitalization represent the top choices in this demographic. This aligns with a broader shift in male grooming where appearance concerns drive regular consultations with dermatologists and cosmetic specialists.
Among the procedures, the removal of neoplasms stands out as the most frequent motivator for men to visit a beautician-dermatologist. Warts, moles, mollusks, papillomas, hemangiomas, sebaceous clusters described as “wen,” and fibromas are the types most often addressed. For many men, the goal is to eliminate obvious defects that can affect self-confidence and social interactions. Today, laser-assisted removal of neoplasms on facial and body skin is the method most commonly employed, delivering precision, speed, and minimal downtime. The approach is favored for its effectiveness in restoring skin texture and uniformity with reduced scarring compared to older techniques, a point echoed by Bedayeva in her practice. (Tatiana Bedayeva, head physician, Aesthetic Clinic).
Botulinum toxin injections come in a close second in popularity. While some men prefer noninvasive options, injections have gained widespread traction as a reliable means to soften dynamic lines and reduce the appearance of activity-driven wrinkles. The reluctance some men feel toward injections often stems from concerns about recovery time and potential scarring. Nevertheless, modern botulinum therapy offers a discreet, rapid solution that aligns with a growing willingness to pursue cosmetic improvements without extensive downtime. In many cases, clinicians note that men are now comfortable pursuing what is colloquially referred to as “beauty injections” as part of a proactive approach to skincare and facial rejuvenation. (Tatiana Bedayeva, head physician, Aesthetic Clinic).
Biorevitalization is typically placed third in popularity, serving as a treatment aimed at countering signs of premature aging. This procedure involves injections designed to boost skin hydration, elasticity, and resilience, contributing to a more youthful appearance. From Bedayeva’s perspective, men’s skin often contains higher melanin levels and can tan more readily, which makes protective, regenerative interventions like biorevitalization particularly appealing as a preventative measure against ultraviolet damage and free radical activity. The result is a refreshed look that does not rely solely on pigment alteration but rather on genuine skin health improvements. (Tatiana Bedayeva, head physician, Aesthetic Clinic).
Financial aspects have also shifted, with men increasing their expenditure on cosmetology services. In a comparison spanning recent years, the average spend per visit for men rose from approximately 3,700 rubles in 2020 to about 5,539 rubles in 2021, and reached a record 7,100 rubles in 2022, according to Bedayeva. This trend reflects greater acceptance of cosmetic care among men and a willingness to invest in procedures that deliver visible outcomes. While these figures illustrate a specific market, they also underscore a broader movement toward routine cosmetic maintenance among male clients. (Tatiana Bedayeva, head physician, Aesthetic Clinic). It is noteworthy that in 2022 the spending gap between men and women narrowed, with women spending only about 4 percent more on beautician services than men. This convergence highlights evolving norms around beauty and personal care across genders. (Tatiana Bedayeva, head physician, Aesthetic Clinic).
Overall, the pattern shows men embracing cosmetic procedures as a practical path to sustaining a refreshed and confident appearance. The three most common procedures—neoplasm removal, botulinum therapy, and biorevitalization—together form a core toolkit that many men rely on to address both visible imperfections and early signs of aging. The rising average checks per visit reflect a maturing market where men are more likely to view cosmetic care as an ordinary part of personal wellness rather than a stigmatized choice. (Tatiana Bedayeva, head physician, Aesthetic Clinic).