Makeup artist Anzhelika Zaeva emphasizes that concealing skin imperfections begins with thoughtful color correction and a prepared canvas. Her routine centers on more than cleansing alone; it includes toning and moisturizing with a cream that suits the skin type. By balancing moisture, texture, and tone, the skin becomes receptive to corrective products, allowing color correctors to work without creating a heavy, cakey finish. In her approach, the goal is a natural, even complexion that still reads as real skin. Proper preparation reduces the risk of patchiness and ensures that subsequent makeup adheres smoothly. Zaeva notes that a calm, hydrated base helps the true color of each product to do its work, delivering a more seamless overall result for clients across different skin tones. She often starts with a lightweight cleanser followed by a gentle exfoliation if needed, especially in areas where dry patches or flakiness might compromise even application. The choice of moisturizer matters; a gel-based option can suit oilier textures, while a richer cream is ideal for dry or mature skin, both used sparingly to avoid slickness. In addition, a hydrating primer or a subtle lotion can create a null base that leaves room for correction without interfering with the color balance. Shade matching is crucial, and Zaeva routinely tests products on the jawline or near the cheekbone to ensure hint of color blends with the neck. The overall effect is a skin-ready surface that invites correction without creating a mask.
Different color correctors address different concerns. For under eyes showing dark or purple tints, a salmon or peach tone neutralizes the discoloration more effectively than a plain concealer alone. Green correctors help to neutralize redness and blemishes in other areas. The technique favors applying concealer directly to the targeted area first, allowing the product to set briefly before it is blended with a damp sponge. Once the concealer sets, it is then placed beneath or mixed with foundation to create a unified base that does not look separate or heavy. This method helps to correct the color imbalance while preserving the skin’s natural texture. Zaeva also stresses personalizing the color correction to each client; some complexions require a slightly warmer or cooler Salmon mix, and some red areas respond best to a pink-toned corrector rather than pure green. The colors should be sheer enough to avoid an obvious mask; the aim is to cancel the problematic shade while letting the skin’s own undertone show through. Correctors are usually applied sparingly on the smallest possible area, then built up with a thin layer of concealer and foundation to maintain translucency. Blending is done with a light dabbing motion rather than scrubbing. After setting, the perimeter of the corrected region is softened with a clean brush to ensure clean edges that fade into the rest of the face.
When fine lines or small wrinkles appear, concealer can be used over foundation in a careful layering step. A light touch prevents buildup in the crease and keeps the area looking smooth. After color correction and concealing, setting the makeup with a powder is recommended to lock everything in place. A translucent, finely milled powder helps matte the surface and reduce shine, which can otherwise draw attention to imperfections. The powder also softens the appearance of age spots or enlarged pores, contributing to a more uniform look without looking mask-like. The approach supports a youthful, breathable finish that remains comfortable throughout the day. A spritz of light setting spray can help to meld powder with the skin and control texture, especially in humid climates or for long days. The goal is a finish that the camera and mirror read as natural rather than layered or heavy.
Attention to eyelash extensions is part of Zaeva’s guidance as well. The makeup artist notes that there are specific rules for eyelash extensions that influence both comfort and lasting wear. Clients are advised to follow professional guidelines to maintain lash health and appearance, including proper cleansing routines and mindful product choices around the eye area. In practice, this means avoiding oil-based removers near the extensions and allowing time for adhesive bonding. The overall message is simple: good technique and steady care deliver better, longer-lasting results. She recommends scheduling a fitting with a licensed technician, allowing a dry bonding period, and planning occasional fills to maintain fullness without overloading the lashes. For daily care, she suggests using an oil-free cleanser around the eyes, avoiding rubbing and sleeping on the face, and choosing mascara formulated for use with extensions if mascara is used at all. A gentle brush should be used to keep the extensions aligned. The health of the natural lashes should guide every decision, and clients are reminded to listen to professional advice for best outcomes.