MCM invited ’90s icon Cindy Crawford to front a new accessories campaign, marking a nostalgic return to a brand she first collaborated with in the mid-1990s. The campaign captures Crawford amid a collection of monogrammed beige leather backpacks, bags, and shopping totes, with behind-the-lens work by renowned fashion photographer Juergen Teller. Crawford herself reflects on the project as a personal link to the brand’s history, noting that shooting for MCM brought back memories of her early days with the label in 1996.
Looking ahead to the fall edition cycle, Crawford is slated to appear on the covers of American and British Vogue, joined by a quartet of ’90s supermodels: Christy Turlington, Naomi Campbell, and Linda Evangelista. The collaboration underscores a broader revival of classic supermodel era imagery, pairing Crawford with peers who defined a generation of fashion campaigns and red-carpet moments.
Crawford rose to prominence in the late 1980s and early 1990s, eventually becoming a defining face of Revlon from 1989 through 2000. Her career spans more than six hundred magazine covers across the globe, reflecting a sustained influence in beauty and fashion during the height of print media’s prestige. In her personal life, Crawford has been married to Randy Gerber since 1998, and the couple has two children, Presley and Kaya. Both children have pursued modeling, following in their mother’s footsteps and expanding the Crawford influence into a new generation of campaigns and appearances.
Earlier reporting highlighted Crawford’s bold choice to pose makeup-free on a boat, showcasing her iconic look in a natural, sunlit setting that resonated with fans seeking an unfiltered glimpse of a legendary model’s enduring appeal.