Seasonal wardrobe updates are common among Russians, with many choosing to refresh their closet each quarter. A notable portion, about one in five, makes a monthly update to stay on top of trends. These insights come from socialbites.ca, drawing on analysis from the Lamoda brand and the A2:Research agency, which specializes in consumer fashion patterns.
The data reveal that fashion choices are driven more by personal motivation than by external prompts. Roughly half of women and one-third of men say they don’t need a special reason to buy new clothes; their purchasing decisions are shaped by mood, desire, and the appeal of a fresh look as much as by occasions.
When trends shift, one in ten Russians responds by updating their wardrobe. Another 13% place emphasis on their wardrobe before important events, while 14% review their closet at the start of each season. These behaviors reflect a pattern of deliberate curation, where timing and occasions influence what is purchased and kept in rotation.
In terms of spending, men report a stronger tendency to invest in premium labels, and their enthusiasm for new pieces can reach sums around thirty thousand rubles for a single update. Women generally allocate higher totals, often ranging from one hundred thousand to two hundred thousand rubles, signaling a broader willingness to diversify staples and statement items alike.
Typical autumn essentials for Russians emphasize everyday wear that blends comfort with practicality. Jeans, T-shirts, vests, polos, and sweatshirts are frequently selected as the season shifts to cooler weather. The survey underscores that the primary considerations when shopping remain comfort and practicality, with buyers seeking pieces that perform well in everyday life while still offering style and versatility.
Experts also remind consumers in this market to approach hair care decisions carefully; the guidance stresses avoiding self-administered haircuts and seeking professional advice when needed. This caution aligns with a broader emphasis on personal grooming as part of a well-rounded wardrobe and appearance strategy.