brier
Moscow-based label brier, founded by designer Daria Serova in 2015, releases new collections quarterly. The brand focuses on natural materials, offering a limited yet diverse range of models in sizes 40 through 54 for both men and women.
brier blends classic silhouettes with casual wear. The men’s line features outerwear and everyday staples including coats, short coats, jackets, trousers, and shirts.
Outerwear typically starts around 16,000 rubles. For example, a waterproof insulated jacket with a beige membrane costs about 16,000 rubles. Cotton jackets average around 15,000 rubles, while a traditional tweed jacket sits near 12,000 rubles. Wool trousers in khaki, blue, or black run about 11,000 rubles, and shirts average 7,900 rubles.
That
That It is a concise, functional label from Saint Petersburg, established a decade ago. The founder, Andrey Kravtsov, began with waterproof raincoats and gradually broadened into everyday casual wear.
The current men’s range includes light jackets priced around 9,000 rubles, long-sleeve sweatshirts in sizes XXS through XL at about 7,000 rubles, 100% cotton denim jackets in classic tones, and thick denim jeans starting at 8,000 rubles, along with basic shorts, T-shirts, and trousers. Availability spans Moscow, Yekaterinburg, Berlin, Milan, and Saint Petersburg, with production through several partner factories in China. Recently, Shu’s team opened its own facility in Veliky Novgorod.
STITCH
STITCH, a small Moscow brand, emerged in fall 2020 from a creative family trio led by designers Elena and Vladimir Stankevich and the brand’s guiding force, Timur Filatov.
Minimalism and unisex styling drive the collection, which centers on basic sweatshirts and T-shirts in black, white, khaki, and gray. Jackets with broad shoulders push the line beyond basics, priced between 13,000 and 22,000 rubles.
Outerwear draws particular attention: a padded double-breasted jacket, a long coat with patch pockets, and a jacket-style coat are among the standouts. For those seeking something different, the line includes military-inspired, generously cut overalls with a loose silhouette.
Level suit
Level suit operates in Stoleshnikov Lane, offering classic menswear with a focus on suits—single-breasted, two- or three-quarter cuts, tuxedos, and more—alongside jackets and coats. The lineup lets buyers choose by cut, fabric (wool, viscose, linen), pattern, and color.
Founder Svyatoslav Rozhkov highlights a broad size range from 42 to 64, rooted in a personal mission after once struggling to find a proper fit. The brand promises customers they won’t be stuck in oversized or ill-fitting styles. If a suit isn’t in store, made-to-order options are available. Prices are accessible, with a three-piece suit and an evening dress from the new collection around 29,000 rubles, and a two-piece set about 25,000 rubles. The line now emphasizes blouses as well.
try
Try is a Moscow label that leans into conciseness with a wide range of bomber jackets crafted from dense raincoat fabric. They aren’t cheap, with many pieces priced around 20,000 rubles. Shirts use natural materials, predominantly 100% cotton, available in checked and solid colors with varying sleeve lengths and fabric weights.
Trendy trousers stand out for their fit and fabric. Classic blacks and grays in wool blends use an elastic waistband to ensure a snug, modern fit. Prices start at roughly 7,200 rubles.
Novaya
Novaya, a Saint Petersburg label born in 2011, is famed for creating a distinctive uniform for the creative class. The line emphasizes stock fabrics sourced from European mills and favors pieces built around jumpsuits, sportswear, and professional garments rather than pure basics.
The latest collection features a beige-olive parka with a waterproof finish priced at 19,800 rubles, a single-breasted waterproof cotton raincoat for 14,400 rubles, and a soft fleece sweatshirt. Gray trousers in a classic cut with patch pockets run at 5,500 and 6,400 rubles respectively. Several models use in-house processes such as dyeing, etching, and heat-treating fabrics for unique textures.
ockam
Ockam, a label from Yekaterinburg, presents basic menswear with a premium feel. The team aims for a calm, understated look that nods to luxury brands while staying approachable.
Prices across the line vary but deliver notable value. An oversized raincoat with a dropped shoulder and moisture-resistant finish can be found around 6,500 rubles when discounted, a single-breasted jacket with defined shoulders and a long coat with an English collar around 29,600 rubles, and a wool suit roughly 20,400 rubles. Shirts and T-shirts are among the most affordable items, from about 1,800 rubles. Jeans, trousers, long sleeves, and knitwear rise by a few thousand rubles depending on fabric and detailing.