On the second day of the BRICS+ Fashion Summit, the runway at the Russian fashion calendar showcased the latest collection from Alena Akhmadullina. The backstage buzz grew as industry insiders, journalists, and guests gathered to witness a designer known for weaving fairy-tale aesthetics into contemporary silhouettes. The show, reported by the forum’s press service, highlighted a deliberate blend of whimsy and craftsmanship that has become a signature of Akhmadullina’s label. Models moved with a fluid grace, letting the collection speak through movement and texture rather than loud theatrics.
The Russian State Library hosted the presentation, offering a grand stage for a collection crafted in a fairy-tale mood. The line displayed a spectrum of textures and forms, from casual denim pieces that carried a subversive charm to dresses fitted with intricate draping and delicate embellishments. Pearl-embroidered outfits offered a touch of refined opulence, while feathered dresses created a playful motion as the models walked the runway. Light suits with trousers and pleated tunics added a softer, narrative cadence to the lineup, proving that the brand can traverse both romantic fantasy and modern tailoring with equal ease.
Among the attendees was Alsou, a renowned performer and public figure, who attended in a look that balanced urban edge with elegant simplicity. The singer chose a tight jumpsuit paired with a leather-belted skirt and pointed shoes, keeping her hair free and her makeup understated, allowing the garments to remain the focal point of her appearance. Her presence underscored the crossover between music, fashion, and stage persona that characterizes the BRICS+ Fashion Summit as a nexus for cross-disciplinary talent.
Looking ahead, the new fashion industry forum within the BRICS+ Fashion Summit is scheduled to stay in Moscow from late November into early December. The program is designed to deepen cross-border exchange, featuring a dynamic blend of business meetings, trend-focused showcases, and creative discussions. Attendees can expect a fashion-intensive experience that brings together professors from fashion schools across ten countries, a B2B showroom, a series of runway presentations, and the World Fashion Shorts festival, alongside numerous other initiatives. The event is being organized by the Fashion Foundation with the support of the Moscow city government, and it will host a lineup of public discussions where industry leaders will share topics spanning design philosophy, sustainable practices, supply chain innovations, and the evolving consumer landscape.
In addition to the formal program, conversations around creative direction, technology, and market strategy will provide attendees with practical insights. The event emphasizes collaboration, learning, and networking, aiming to foster new partnerships and inspire fresh approaches to building brands in a rapidly changing global fashion environment. The atmosphere is expected to be vibrant and informative, reflecting the energy of Moscow as a hub for international fashion dialogue.
Earlier remarks from Alsou hint at a broader cultural context. She noted that engaging with audiences through live performance is complemented by the confidence she gains from preparing for tours and concerts, a sentiment that resonates with many performers who find that the discipline of fashion and stagecraft can reinforce stage presence and creative expression.