Biophilic design has long been embraced in Russia as a natural impulse rather than a trend. Designers from major retail spaces consistently observe this enduring inclination toward bringing nature indoors, using living plants, natural textures, and materials that echo the outdoors.
“Many people have been drawn to biophilic design for a long time, even if the term itself isn’t widely known,” notes Alla Zorina, a leading designer in the Tvoi Dom hypermarket network. “It means inviting nature into the home through indoor greenery, wood textures, watercolors on tiles, floor‑to‑ceiling windows, and decor crafted from natural materials.” Biophilia is a deep, instinctive bond with living systems. It supports mental and physical well‑being and can boost focus and productivity while reducing stress when integrated thoughtfully into interiors.
The philosophy centers on generous daylight, wide windows, minimal sill clutter, and a strong plant presence. “You can create this style with simple rules: choose wooden furniture, natural patterns and textures, and introduce the sounds and scents of nature. Favor the most natural materials like ceramic, a wool blanket, leather accents, and cotton linens,” Zorina explains.
Anton Trifonov, director of development for the Home & Garden category at AliExpress, recommends reducing visual noise along the path to biophilic living. Common household items—sponges, storage containers, and ordinary buckets—often come in loud colors and can clash with calmer, nature-inspired interiors.
“There are four steps to quieting the visual landscape: minimize clutter; avoid open shelves that tempt disarray; select muted, natural colors for everyday items; and opt for refills for soap, dishwasher liquids, and similar products,” he says. He emphasizes that biophilic design blends aesthetics with practical functionality.
It’s important not to confuse minimalism with green movement styles. Another clear trend is items that transform a room into a natural corner. Lighting plays a crucial role: a chandelier integrated with a plant holder can infuse a living space with a forest‑like coziness, while a lamp that simulates sunset light has become a popular feature in home decor.
In the kitchen, sustainability comes first. Natural materials are preferred, as they benefit both the environment and the living space. Eco‑friendly options are often perceived as costly, yet affordable choices exist, including locally sourced goods. Practical examples include beeswax wraps for food storage, bamboo brushes for cleaning, and other budget‑friendly staples, available at modest prices.
The interior should prioritize plant life, yet there is no need to transform every wall into a botanical wall with a fountain. If maintaining live plants proves challenging, artificial greenery provides a viable alternative. Realistic replicas can offer the same calming effect, and decorative items featuring faux vegetation—such as moss‑covered pots—are welcomed alternatives that spark the imagination.
When choosing indoor greenery, the goal is easy interaction. Plants should invite touch, care, and daily observation. A space filled with foliage is ideal, but practical scheduling and maintenance considerations may lead to a thoughtful blend of live and artificial greenery to sustain the natural vibe over time.