Former football star David Beckham is exploring the creation of a new line of beverages, including beer and spirits such as tequila and whiskey, under a fresh brand umbrella. The story originates from reports in a major publication and signals Beckham’s ongoing interest in expanding his footprint in the alcohol industry beyond his existing commitments.
Since 2014, Beckham has served as the public face for Haig Club, a whiskey created in partnership with a well-known drinks company. That collaboration has not been extended beyond its current term, with the contract set to lapse in the near future. As the agreement nears its end, Beckham is actively seeking collaborators who can help build a stand-alone spirits brand that aligns with his personal brand and audience expectations. The aim is to develop a portfolio that could include flagship whiskey alongside other high‑margin beverages, all tailored to a global market with a strong focus on North American distribution in Canada and the United States.
Industry coverage notes that the potential product line is not limited to spirits alone. Evaluations are reportedly underway for a broader beverage strategy that could include non-alcoholic options and soft drinks, signaling a diversified approach to consumer preferences while maintaining a recognizable Beckham influence across categories.
In related celebrity brand activity, Ryan Reynolds became a co-owner of Aviation Gin with Davos Brands in 2018. The brand transitioned to new ownership in 2020, with Reynolds reportedly earning a significant return. This example illustrates how high‑profile partners can amplify a beverage venture, bringing cross‑industry visibility and consumer trust that extend beyond traditional alcohol marketing channels.
Similarly, George Clooney helped propel Casamigos Tequila from its 2013 inception into a major player in the spirits world, culminating in a sale to a major beverage group for a valuation approaching a billion dollars after just a few years. Clooney’s experience underscores how celebrity-backed brands can rapidly scale when paired with the right distribution and industry partnerships, a blueprint that Beckham’s team may study as they chart their own path.
Earlier reporting from a Canadian media outlet highlighted Brooklyn Beckham’s earnings for the previous year, reflecting the broad financial footprint that members of the Beckham family command. The family’s public profile, combined with strategic partnerships across fashion, media, and now beverages, continues to attract attention from fans and investors alike. This context helps explain why a Beckham‑led brand in the alcohol space could leverage a built‑in audience and a strong storytelling platform to differentiate itself in a crowded market.
Overall, the evolving narrative around David Beckham’s business ventures points to a multi‑product strategy that could fuse his global appeal with a curated lineup of beverages. As discussions unfold with potential partners and distributors, the focus remains on creating a credible, consumer‑favored brand that resonates across regions, including North America, while staying true to Beckham’s personal values and public persona. The forthcoming moves will likely hinge on strategic collaborations, disciplined brand governance, and a careful balance between an aspirational lifestyle image and the practical realities of regulatory markets for alcohol products.