Bambú Producciones solidified its successful track record with the completion of The Promise, which aired in the afternoon slot on TVE’s La 1. The Madrid-based production company, led by Ramón Campos, has long been recognized for its strong focus on fiction. Recent reports from the entertainment press, including coverage by a prominent cinema portal and confirmation by YOTELE, indicate the company’s ongoing momentum as it develops a new collaboration with Mediaset for a fresh fiction project.
The project, provisionally titled The Favorite 1922, marks a notable moment for Bambú. It represents a strategic shift for a company known primarily for television fiction and known for pushing the boundaries of genre and storytelling. The collaboration comes after a period in which the production outfit had limited engagement with certain audiovisual groups, a situation tied to changes in leadership and strategy since the company’s founding in 2007 by Alessandro Salem. The renewed partnership with Mediaset signals a renewed appetite on both sides to explore high-impact formats and ambitious narrative concepts that can captivate a broad audience.
What makes this agreement particularly interesting is its timing. Mediaset appears to be easing back into co-producing formats and series with external production houses, stepping away from previous restrictions that had closed doors to potential collaborations with producers like Gestmusic, known for Here you are and The Best Generation, or Shine Iberia, the force behind titles such as I skate, Bosé, and 100% Unique. The current move suggests a broader strategy to diversify content through collaborations with experienced independent producers who bring a strong track record of developing compelling fiction for multiple platforms.
At this stage, many specifics about the new series remain under wraps. It is widely anticipated that The Favorite 1922 will be a period drama, a genre well suited to Bambú’s strengths in producing immersive, character-driven narratives set against richly realized historical backdrops. Yet it has not been disclosed whether the show will be structured as a daily serial or a prime time program. The decision will likely hinge on the creative direction, production logistics, and the platform or broadcaster that ultimately partners on the project. Both scenarios offer opportunities to reach different segments of audiences and to experiment with pacing, episode length, and storytelling cadence.
With this development, Bambú continues to diversify its slate, building on a repertoire that already includes The Promise for TVE and a forthcoming release title Red Wine for AppleTV+, in addition to ongoing productions such as Valle Salvaje for TVE and Asunta for Netflix. The company is recognized for its ability to maintain production efficiency while delivering high-quality fiction that resonates with viewers across multiple markets. The addition of The Favorite 1922 to the portfolio underscores Bambú’s intent to expand its footprint in the European streaming ecosystem, leveraging Mediaset’s distribution reach to maximize audience engagement and international visibility.
In summary, the collaboration between Bambú Producciones and Mediaset signals a renewed confidence in European scripted drama. The forthcoming period drama, set against a historically rich backdrop, promises to blend meticulous production design with strong storytelling. As details continue to emerge, industry watchers anticipate a creative partnership that could yield a distinctive voice within the crowded international fiction landscape. Both Bambú and Mediaset appear poised to explore new formats and release strategies that adapt to the evolving viewing habits of audiences in Canada and the United States as well as other global markets. Through this alliance, the companies aim to deliver ambitious storytelling that entertains, respects audiences, and strengthens the European presence in the global television marketplace.