antena 3 keeps leading in TV consumption
antenna 3 remains the top choice for viewers, holding the lead for a second straight season as the GECA report for the 2022/2023 period confirms a broad decline in overall channel consumption. Per capita viewing time hit its historical low, while TV3 solidified its position as a more competitive regional channel according to the same GECA season review.
During the period analyzed, the average viewing time was 193 minutes, down 16 minutes from the prior year. Atesmedia’s flagship channel still posted a 13.9 percent lead over its closest rival, although that margin shrank slightly from the previous year. Telecinco stood at 11.3 percent, down 1.9 points, still more than two and a half points behind the leader. Antena 3 also delivered the best screen share during the regular season with 15.6 percent, the highest since 2008/2009.
telecinco’s position and overall trends
Mediaset’s main channel finished first in the ranking but recorded its first historical minimum after losing almost two points versus the 2021/2022 season. It ranked second among four major groups with 5.0 percent, a drop of 0.2. Meanwhile, Antena 3 rose to third place with 9.6 percent, up 0.8 points from the prior period. The group’s remaining channels trended lower, with the sixth position on the board at 6.0 percent, down 0.5.
Across the board, generalist and paid channels showed weakness. Shared screen territory and pay services like LaLigaTV, DAZN La Liga, Fox, AXN, and Warner TV reached all-time lows, accounting for 48.6 percent of viewing, a drop of 3.0 points. Meanwhile, subscription themes rose to 10.4 percent, up 12 percent year over year, marking a notable shift in audience behavior.
tv3 growth and regional leadership
Meanwhile, public autonomous channels displayed growth, with an 8.4 percent share and a notable uptick in two markets. TV3 emerged as the most competitive regional channel with a 14.2 percent share, followed by Aragón TV at 11.1 percent, TGV at 11.0 percent, Canal Sur at 9.6 percent, and ETB2 at 8.3 percent, each showing a slight year-on-year rise.
In the entertainment lineup, the top ten programs by audience included Eurovision as a standout with audience figures surpassing four million viewers on multiple broadcasts. Antena 3 also posted strong numbers with El hormiguero 3.0 and Pasapalabra each drawing around 2.3 million viewers. Other popular entries included Happy 2023 and a selection from Antena family. La 1 led in premieres across the season, delivering 24:12 in the entertainment genre and 12 in fiction. Cuatro and Telecinco launched 12 entertainment programs, with six of eleven bets falling into the Antena fiction category, reflecting a broad slate across the market.
news and fiction metrics
In news programming, Antena 3 dominated the field with its best time blocks from Monday to Friday drawing nearly 2.5 million viewers after dinner, while weekend telecasts also performed well. The program Haber T5 15.00 remained among the most-viewed items, underscoring Antena 3’s newsroom strength. Telecinco trailed with a slightly lower screen presence of about 5.9 points for the overall network.
On the fiction front, Turkish series continued to perform strongly with Infiel leading the way, followed by sequences such as Hermanos, Tierra Amarga, and Secretos de familia that secured prominent positions on domestic productions. Scars from Antena 3 breached the top ranks at position eleven, reflecting a competitive mix in scripted content.
sports coverage and peak events
In sports, the Qatar World Cup season proved the most-watched, with penalties drawing large live audiences. The strongest DTT sports broadcasts featured the Spanish League, Tennis Masters 1000, and the Europa League, with Goals and Teledeporte delivering the bulk of the action. Roland Garros semifinals found a home on DMax, indicating cross-channel magic in sports programming.
Classic league clashes between Real Madrid and Barcelona surfaced on DAXN Liga as the leading paid option, attracting more than two million viewers and an 18.6 percent share. Regarding delayed viewing, MasterChef, in both the ordinary and celebrity editions, emerged as the most-watched format for the 2022/2023 season, as reported by GECA.
Overall, the landscape shows continued shifts in audience behavior across networks, with regional channels growing, generalist networks adjusting their entertainment and sports portfolios, and a clear tilt toward high-impact programs that attract mass audiences.